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总计划案 Final Project
  • Level Professional
  • Course by Arizona State University
  • Offered by

About

对于国际工作环境不熟悉的商务专业人士，普遍需要的能力是能写发表新产品的行动方案。在这工作实务，有一人必须和公司内的各不同的部门沟通，包括财务和营销部。在这总计划案，你将写一份发表新产品的行动方案。这计划将包含: ● 项目现况报告 ● 营销活动 ● 项目的基本预算分析报告 ● 对管理阶层做项目阶段简报 这项目将提供机会让你应用本课程你所学的英语技能，提升你目前工作所要求的有用文件，或是用一份文件来当作范例，可呈现出你的新能力和技能。 A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include: · A project status report · A copy of the marketing campaign · A basic budget analysis for the project · A short presentation for upper management with details on the project’s status This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.

Modules

Course Overview ~ On-boarding

    • 1 Videos
    • 1 Readings
    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • C-Suite Collaboration

1 Peer Review

  • Required - Create Your IPW

1 Videos

  • Welcome Wishes

1 Readings

  • Building Toward the Capstone Portfolio and Presentation

CEO, CFO, CMO ~ Orientation

    • 1 Videos
    • 4 Readings
    • 1 Assignment
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1 Assignment

  • Quiz on Week 1 Expectations

1 Videos

  • Top Tier Success - Advice for Learners

4 Readings

  • Descriptions of Deliverables 1-4 (D1-4)
  • Skills Review ~ Cheat Sheet for Week 1
  • CEO, CFO, CMO Support
  • Feedback Advice for Peer Reviews

CEO, CFO, CMO Tracks ~ Deliverable 1 (D1)

    • 1 Videos
    • 1 Discussion
    • 1 PeerReview
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1 Peer Review

  • What's Your Product? (D1)

1 Discussions

  • Week 1 ~ CEO, CMO, CFO Break-Out Forum: Brainstorm with Peers using GroupZap

1 Videos

  • Example Submission and Feedback (D1)

CEO, CFO, CMO Tracks ~ Deliverable 2 (D2)

    • 1 Videos
    • 1 Discussion
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Article Summary and Analysis (D2)

1 Discussions

  • Week 1 ~ CEO, CFO, CMO Breakout Forum - Help with Summary (D2)

1 Videos

  • Example Submission and Feedback (D2)

CEO, CFO, CMO Tracks ~ Deliverable 3 (D3)

    • 1 Videos
    • 1 Discussion
    • 1 PeerReview
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1 Peer Review

  • Core Story: Economic / Market Conditions (D3)

1 Discussions

  • Week 1 ~ CEO, CFO, CMO Break Out Forum - Help with Core Story - Economic / Market Conditions (D3)

1 Videos

  • Example Submission and Feedback (D3)

CEO, CFO, CMO Tracks ~ Deliverable 4 (D4)

    • 1 Videos
    • 1 Discussion
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Core Story: Customer meets Product (D4)

1 Discussions

  • Week 1 ~ CEO, CFO, CMO Breakout Forum - Help with Core Story - Customer Meets Product (D4)

1 Videos

  • Example Submission and Feedback (D4)

Week 2 Overview CEO / CFO / CMO

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Top Tier Success~Advice for Learners

2 Readings

  • CEO, CFO, and CMO Action Items ~ IPW Update
  • Skills Review ~ Week 2 Cheat Sheet

CEO Track: Deliverables 5 & 6 (D5, D6)

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • CEO: Quiz on Week 2 Expectations

1 Peer Review

  • CEO: Email & Agenda (D5 & D6)

1 Discussions

  • Week 2 ~ CEO Break Out Forum - Help with Email and Agenda Writing

1 Videos

  • CEO: Example Submission and Feedback (D5 & D6)

1 Readings

  • CEO Support: Agenda and Email Writing

CFO Track: Deliverables 5 & 6 (D5, D6)

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • CFO: Quiz on Week 2 Expectations

1 Peer Review

  • CFO: SWOT Analysis & Email (D5 & D6)

1 Discussions

  • Week 2 ~ CFO Break-Out Forum: Help with Brainstorming Ideas for SWOT Analysis or Email

1 Videos

  • CFO: Example Submission and Feedback (D5 & D6)

1 Readings

  • CFO Support: SWOT Analysis Article and Slide Presentation (D5 &D6)

CMO Track: Deliverables 5 & 6 (D5, D6)

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • CMO: Quiz on Week 2 Expectations

1 Peer Review

  • CMO: Marketing/Sales Calendar of Events, Action Plan with Milestones & Email (D5 & D6)

1 Discussions

  • Week 2 ~ CMO Breakout Forum - Help with Marketing Calendar and Action Items

1 Videos

  • CMO: Example Submission and Feedback (D5 & D6)

1 Readings

  • CMO Support: Advice for Marketing/Sales Calendar of Events (D5 & D6)

Week 3 Overview - CEO / CFO / CMO

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Top Tier Success Advice for Learners

2 Readings

  • CEO, CFO, and CMO Action Items ~ IPW Update
  • Skills Review ~ Week 3 Cheat Sheet

CEO Track: Deliverables 7 & 8 (D7 & D8)

    • 2 Videos
    • 2 Readings
    • 1 Discussion
    • 2 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • CEO: Quiz on Week 3 Expectations

2 Peer Review

  • CEO: Business Philosophy - Purpose (Why) Statement (D7)
  • CEO: Mission Statement (D8)

1 Discussions

  • Week 3 ~ CEO Breakout Forum - Help with Why and Mission Statements

2 Videos

  • Example Submission and Feedback (D7)
  • Example Submission and Feedback (D8)

2 Readings

  • CEO Support: Help with "Why" Statement (D7)
  • CEO Support: Help with your Mission Statement (D8)

CFO Track: Deliverables 7 & 8 (D7 & D8)

    • 2 Videos
    • 2 Readings
    • 1 Discussion
    • 2 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • CFO: Quiz on Week 3 Expectations

2 Peer Review

  • CFO: Purpose (Why) Statement (D7)
  • CFO: Measurable Success Factors (D8)

1 Discussions

  • Week 3 ~ CFO Breakout Session ~ Help with "Why" Statement and Success Factors

2 Videos

  • Example Submission and Feedback (D7)
  • Example Submission and Feedback (D8)

2 Readings

  • CFO Support: Help with "Why" Statement (D7)
  • CFO Support: Help with Success Factors (D8, D9)

CMO Track: Deliverables 7 & 8 (D7 & D8)

    • 2 Videos
    • 2 Readings
    • 1 Discussion
    • 2 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • CMO: Quiz on Week 3 Expectations

2 Peer Review

  • CMO Purpose (Why) Statement (D7)
  • CMO: Market Analysis - Competition (D8)

1 Discussions

  • Week 3 ~ CMO Breakout Forum ~ Help with "Why" Statement and Market Analysis

2 Videos

  • Example Submission and Feedback (D7)
  • Example Submission and Feedback (D8)

2 Readings

  • CMO Support: Help with "Why" Statement (D7)
  • CMO Support: Help with Market Analysis (D8)

Week 4 Overview - CEO / CFO / CMO

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Top Tier Success ~ Advice for Learners

2 Readings

  • CEO, CFO, and CMO Action Items ~ IPW Update
  • Skills Review ~ Week 4 Cheat Sheet

CEO Track: Deliverables 9 & 10 (D9 & D10)

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • CEO: Quiz on Week 4 Expectations

1 Peer Review

  • CEO: 90-Second Pitch (D9 & D10)

1 Discussions

  • Week 4 ~ CEO Breakout Forum ~ Help with Elevator Pitch and Presentation

1 Videos

  • CEO Example Submission and Feedback (D9 & D10)

1 Readings

  • CEO Support: Help with your Elevator Pitch (D9 & D10)

CFO Track: Deliverables 9 & 10 (D9 & D10)

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • CFO: Quiz on Week 4 Expectations

1 Peer Review

  • CFO Slide Presentation with Chart/Graph (D9 & D10)

1 Discussions

  • Week 4 ~ CFO Breakout Forum ~ Help with a Presentation about a Chart/Graph

1 Videos

  • CFO Example Submission and Feedback (D9 &10)

1 Readings

  • CFO Support: Help with a Financial Report using a Chart or Graph (D9 & D10)

CMO Track: Deliverables 9 & 10 (D9 & D10)

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • CMO: Quiz on Week 4 Expectations

1 Peer Review

  • CMO: Mock Up of Marketing/Sales Piece (D9 & D10)

1 Discussions

  • Week 4 - CMO Breakout Forum ~ Help with Mock Up and Presentation

1 Videos

  • CMO: Example Submission and Feedback (D9 &10)

1 Readings

  • CMO Support: Help with Mock Up of Marketing/Sales Piece (D9 & D10)

Final Project

    • 3 Videos
    • 2 Readings
    • 1 Discussion
    • 2 PeerReview
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2 Peer Review

  • Capstone Portfolio
  • 3-Minute Business Presentation

1 Discussions

  • Last-Minute Questions? Help Each Other!

3 Videos

  • How to Begin? Watch Wanda Walk Through Her Process
  • Example Submission and Feedback (Final Pitch)
  • Congratulations! You Did It!

2 Readings

  • Final Portfolio Support: Help with your Final Slide Deck
  • Final Presentation Support: Help with your 3-Minute Pitch Slide Presentation

Auto Summary

Are you a business professional entering the international work environment and seeking to enhance your project management and English communication skills? Look no further than the "Final Project" course offered by Coursera. This professional-level course is designed to equip you with the essential skills to create an effective plan of action for launching a new product, a critical task that involves collaboration across various departments such as finance and marketing. Throughout the course, you will engage in a comprehensive capstone project where you will develop a detailed plan that includes a project status report, a marketing campaign outline, a basic budget analysis, and a concise presentation for upper management. This hands-on project will not only solidify your understanding of the coursework but also provide you with a tangible document to showcase your new skills and abilities in your professional portfolio. With a flexible subscription option that caters to starters, this course is ideal for business professionals looking to advance their careers by mastering the art of strategic communication and project planning in an international context. Join now and take the next step in your professional development with Coursera.

Andrea Mürau Haraway
Instructors

Andrea Mürau Haraway

Wanda Huber
Instructors

Wanda Huber

Jenny Young
Instructors

Jenny Young