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Analyzing the Internal/External Competitive Profile Matrix
  • Level Intermediate
  • Duration 2 hours
  • Offered by

About

By the end of this guided project, you will be able to use the Internal/External Competitive Profile Matrix to analyze your industry and identify opportunities to create a competitive advantage for your company. The Matrix is a strategic management tool that enables you to benchmark you company in relation to competition and then identify the relative strengths and weaknesses of all the competitors based on external and internal factors. The Internal/External Competitive Profile Matrix was developed to address the limitations on the traditional Competitive Profile Matrix. Weaknesses such as subjective assigning of weight and raking. Therefore, the External/Internal Competitive Profile Matrix allows uniform weight, and force raking to provide a more comprehensive analysis and decision-making. To demonstrate the application of the Matrix, we will use a spreadsheet to analyze a division of a Fast-Food company. Example of the case study would empower you to use the model to analyze your company or any other company of your choice. The project is for business leaders who want have a deep insight on their competitive environment and how their company fare relative to competition. Also, for strategist who are interested in helping organization in making informed strategic decisions. At the end of the project, you will be able to use the Matrix to analyze your company, and make informed decisions to create a competitive advantage

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This intermediate-level course, "Analyzing the Internal/External Competitive Profile Matrix," offered by Coursera, focuses on personal development. Under the guidance of an expert instructor, learners will master the use of the Competitive Profile Matrix to analyze industry dynamics and identify strategic opportunities for gaining a competitive edge. The course spans 120 minutes and is available for free, making it an excellent choice for professionals looking to sharpen their competitive analysis skills.