- Level Foundation
- Duration 9 hours
- Course by University of Pennsylvania
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Offered by
About
Arts and culture leaders have a tough but rewarding task: creating and leading sustainable organizations that deliver real social value. There is a lot of competition out there. Being an effective leader means constantly adapting, cleverly using the best tools to reach as many people as possible. This course is designed to help leaders at any level do just that.Modules
Unit 1 | Arts and Culture - Value Then, Value Now, Value Tomorrow
1
Assignment
- Unit 1 Quiz
9
Videos
- 1.1 | Welcome to Arts & Culture Strategy
- 1.2 | Introduction to Unit One
- 1.3 | Value Through the Ages
- 1.4 | What Has Changed?
- 1.5 | Mission & Value
- 1.6 | Value Now
- 1.7 | Value, Capacity & Support
- 1.8 | Scope & Scale
- 1.9 | Off the Record: Value Creation in the Arts
1
Readings
- Unit 1 Slides
Unit 2 | Form Follows Function: Organizational Structures Aligned to Purpose
1
Peer Review
- Unit 2 Peer Assignment
8
Videos
- 2.1 | Introduction to Unit Two
- 2.2 | Dominant Logic
- 2.3 | Frugal Engineering
- 2.4 | Logic Models: Designing Your Business Model
- 2.5 | Logic Models: Real World Application
- 2.6 | What Makes a Resilient Organization?
- 2.7 | Identifying & Managing Risk
- 2.8 | Off the Record: Logic Models
2
Readings
- Unit 2 Slides
- Additional Reading and Resources
Unit 3 | Who Are We For?
1
Peer Review
- Unit 3 Peer Assignment
6
Videos
- 3.1 | Introduction to Unit Three
- 3.2 | What's Going On in Our World?
- 3.3 | Competitive Analysis: Analyzing the Environment
- 3.4 | Competitive Analysis: Real World Application
- 3.5 | Working Collaboratively
- 3.6 | Off the Record: Competition & Collaboration
1
Readings
- Unit 3 Slides
Unit 4 | Where Do We Stand? Making Choices
1
Peer Review
- Unit 4 Peer Assignment
6
Videos
- 4.1 | Introduction to Unit Four
- 4.2 | Why Is it Imperative that We Define Our Promise
- 4.3 | Marketing?
- 4.4 | Public, Product, Place, Promotion & Pricing
- 4.5 | Brands & Beyond
- 4.6 | Off the Record: Marketing
1
Readings
- Unit 4 Slides
Unit 5 | Building Support & Finding Legitimacy
1
Assignment
- Unit 5 Quiz
7
Videos
- 5.1 | Introduction to Unit 5
- 5.2 | Legitimacy & Meaning
- 5.3 | Meaningful Measures: Balanced Scorecards & Dashboards
- 5.4 | Meaningful Measures: Using Balanced Scorecards & Dashboards
- 5.5 | Meaningful Communication
- 5.6 | Off the Record: Performance Metrics
- 5.7 | Moving Forward
1
Readings
- Unit 5 Slides
Auto Summary
"Arts and Culture Strategy" is a foundation-level course on Coursera designed for arts and culture leaders aiming to create sustainable organizations with social impact. The 540-minute course, led by expert instructors, equips learners with adaptive leadership skills and effective tools to maximize reach and value. Ideal for leaders at any level, it offers a flexible starter subscription plan.

Peter Frumkin

Mrs. Russell Willis Taylor