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Arts and Culture Strategy
  • Level Foundation
  • Duration 9 hours
  • Course by University of Pennsylvania
  • Offered by

About

Arts and culture leaders have a tough but rewarding task: creating and leading sustainable organizations that deliver real social value. There is a lot of competition out there. Being an effective leader means constantly adapting, cleverly using the best tools to reach as many people as possible. This course is designed to help leaders at any level do just that.

Modules

Unit 1 | Arts and Culture - Value Then, Value Now, Value Tomorrow

    • 9 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Unit 1 Quiz

9 Videos

  • 1.1 | Welcome to Arts & Culture Strategy
  • 1.2 | Introduction to Unit One
  • 1.3 | Value Through the Ages
  • 1.4 | What Has Changed?
  • 1.5 | Mission & Value
  • 1.6 | Value Now
  • 1.7 | Value, Capacity & Support
  • 1.8 | Scope & Scale
  • 1.9 | Off the Record: Value Creation in the Arts

1 Readings

  • Unit 1 Slides

Unit 2 | Form Follows Function: Organizational Structures Aligned to Purpose

    • 8 Videos
    • 2 Readings
    • 1 PeerReview
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1 Peer Review

  • Unit 2 Peer Assignment

8 Videos

  • 2.1 | Introduction to Unit Two
  • 2.2 | Dominant Logic
  • 2.3 | Frugal Engineering
  • 2.4 | Logic Models: Designing Your Business Model
  • 2.5 | Logic Models: Real World Application
  • 2.6 | What Makes a Resilient Organization?
  • 2.7 | Identifying & Managing Risk
  • 2.8 | Off the Record: Logic Models

2 Readings

  • Unit 2 Slides
  • Additional Reading and Resources

Unit 3 | Who Are We For?

    • 6 Videos
    • 1 Readings
    • 1 PeerReview
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1 Peer Review

  • Unit 3 Peer Assignment

6 Videos

  • 3.1 | Introduction to Unit Three
  • 3.2 | What's Going On in Our World?
  • 3.3 | Competitive Analysis: Analyzing the Environment
  • 3.4 | Competitive Analysis: Real World Application
  • 3.5 | Working Collaboratively
  • 3.6 | Off the Record: Competition & Collaboration

1 Readings

  • Unit 3 Slides

Unit 4 | Where Do We Stand? Making Choices

    • 6 Videos
    • 1 Readings
    • 1 PeerReview
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1 Peer Review

  • Unit 4 Peer Assignment

6 Videos

  • 4.1 | Introduction to Unit Four
  • 4.2 | Why Is it Imperative that We Define Our Promise
  • 4.3 | Marketing?
  • 4.4 | Public, Product, Place, Promotion & Pricing
  • 4.5 | Brands & Beyond
  • 4.6 | Off the Record: Marketing

1 Readings

  • Unit 4 Slides

Unit 5 | Building Support & Finding Legitimacy

    • 7 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Unit 5 Quiz

7 Videos

  • 5.1 | Introduction to Unit 5
  • 5.2 | Legitimacy & Meaning
  • 5.3 | Meaningful Measures: Balanced Scorecards & Dashboards
  • 5.4 | Meaningful Measures: Using Balanced Scorecards & Dashboards
  • 5.5 | Meaningful Communication
  • 5.6 | Off the Record: Performance Metrics
  • 5.7 | Moving Forward

1 Readings

  • Unit 5 Slides

Auto Summary

"Arts and Culture Strategy" is a foundation-level course on Coursera designed for arts and culture leaders aiming to create sustainable organizations with social impact. The 540-minute course, led by expert instructors, equips learners with adaptive leadership skills and effective tools to maximize reach and value. Ideal for leaders at any level, it offers a flexible starter subscription plan.

Peter Frumkin
Instructors

Peter Frumkin

Mrs. Russell Willis Taylor
Instructors

Mrs. Russell Willis Taylor