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The Business of Product Management II
  • Level Foundation
  • Duration 13 hours
  • Course by Advancing Women in Tech
  • Offered by

About

Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world product management lessons from Amazon, Tesla, Uber, WeWork, Zoom, the United States Armed Forces, Facebook, Google, Alphabet, Poshmark, Slack, Twitter, Headspace, Walmart Labs, Humana, Schwab, Allianz, Amex, Grohe, Amazon, Costco, Progressive, Activision, Yelp, H&M, Basecamp, Microsoft, and more! Featuring: * NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in Product * VERONICA PINCHIN, Director of Product Management, Sidewalk Labs * KATE ZHANG, Product Manager, Instagram * BARKHA SAXENA, Chief Data Officer, Poshmark This is the second of four courses in the ACE Recommended Real-World Product Management Specialization. When you complete all four courses, you can earn up to 6 college credits.

Modules

Draft Your Product Vision

    • 2 Videos
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Envision This

1 Discussions

  • Envision Your Product Vision

2 Videos

  • Nancy Rates Product Visions
  • Thank You!

Draft Your Product Roadmap

    • 8 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Navigate a Product Roadmap

8 Videos

  • Nancy Ranks Roadmaps
  • Nancy Rates More Product Roadmaps
  • Reading Public Roadmaps and Symbols
  • Parting Thought
  • Veronica Pinchin 1 How to Lead a Product Organization
  • Veronica Pinchin 2 Product Vision vs. Product Roadmap
  • Veronica Pinchin 3 How Product Roadmaps Evolve
  • Veronica Pinchin 4 Managing Demands to Change Your Roadmap

Dogfight Failure with Scrum, Agile, Velocity, and Continuous Integration

    • 5 Videos
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Observe. Orient. Decide. Answer.

1 Peer Review

  • Create Your Product Backlog

1 Discussions

  • Optional: Pomodoro Technique

5 Videos

  • Why Giants Fall
  • How PMs Execute OODA Loops
  • Attack Your Backlog with Velocity
  • Track Your Velocity Over Time
  • Parting Thought

The Key Performance of Key Performance Indicators

    • 6 Videos
    • 1 Readings
    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • PM the Key Performance of These Indicators

1 Peer Review

  • Draft a Google-style OKR for Your Product

6 Videos

  • KPIs in Theory and Practice
  • Google-style OKRs
  • Facebook-style North Stars
  • Kate Zhang 1 Effective Analytics
  • Kate Zhang 2 How to Work with KPIs Part 1
  • Kate Zhang 3 How to Work with KPIs Part 2

1 Readings

  • Review Microsoft & Google KPIs

Experiment on Performance and Financial Metrics

    • 3 Videos
    • 1 Readings
    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • Lies, More Lies, and Statistics

1 Peer Review

  • Design an A/B Test for Your Product

3 Videos

  • Experiment Elements 1-5
  • Experiment Elements 6-7
  • Famous A/B Tests

1 Readings

  • Nancy's Picks for Statistical Calculators

Experiment on Customer Satisfaction Metrics

    • 7 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • NPS® is a Registered Trademark of Bain & Co.

7 Videos

  • Net Promoter Score (NPS)
  • NPS-Based Product Strategy
  • CSAT and CES
  • Parting Thought
  • Barkha Saxena 1 How PMs Lead Data Scientists
  • Barkha Saxena 2 How to Run Experiments
  • Barkha Saxena 3 Eurika Moments

Retaining Your Customers

    • 5 Videos
    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • PM H&M's Operations in 74 Countries

1 Peer Review

  • Addict Your Customers Across their Journey

5 Videos

  • Introduction to Retention
  • Addicting Your Customers 1
  • Addicting Your Customers 2
  • Addicting Your Customers 3
  • Loyalty & Churn

Making Money

    • 4 Videos
    • 2 Discussion
    • 1 Assignment
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1 Assignment

  • Customers Vote with Their Wallets

2 Discussions

  • Price Your Product
  • Research a Competitor's LTV

4 Videos

  • Monetizing the Customer Journey
  • Advanced Pricing Techniques 1
  • Advanced Pricing Techniques 2
  • Price Vocabularies

Understanding Your Financials (P&L, Margins, Valuation)

    • 5 Videos
    • 1 Readings
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Are Microsoft's Financials All That Different from a Dating App's?

1 Peer Review

  • Review a Company's Financials

5 Videos

  • Understand Your Financials
  • Value Your Business
  • How People Manipulate Financials
  • Reflect & Review
  • Congratulations!

1 Readings

  • Please Review Our Course & Specialization

Auto Summary

"The Business of Product Management II" focuses on real-world lessons from top companies like Amazon, Tesla, and Google. Taught by industry leaders including Nancy Wang and Veronica Pinchin, this course is part of a specialization offering up to 6 college credits. Ideal for foundation-level learners in personal development, it spans 780 minutes and is available via Coursera's Starter subscription.

Nancy Wang
Instructor

Nancy Wang