Conduct UX Research and Test Early Concepts
Conduct UX Research and Test Early Concepts is the fourth course in a certificate program that will equip you with the skills you need to apply to entry-level jobs in user experience (UX) design. In this course, you will learn how to plan and conduct a usability study to gather feedback about designs. Then, you will modify your low-fidelity designs based on insights from your research. Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios.
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- Level Foundation
- Duration 45 hours
- Course by Google
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Offered by
About
Conduct UX Research and Test Early Concepts is the fourth course in a certificate program that will equip you with the skills you need to apply to entry-level jobs in user experience (UX) design. In this course, you will learn how to plan and conduct a usability study to gather feedback about designs. Then, you will modify your low-fidelity designs based on insights from your research. Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios. Learners who complete the seven courses in this certificate program should be equipped to apply for entry-level jobs as UX designers. By the end of this course, you will be able to: - Plan a UX research study, including the project background, research goals, research questions, Key Performance Indicators, methodology, participants, and script. - Explain the importance of respecting privacy and user data. - Conduct a moderated and unmoderated usability study. - Take notes during a usability study. - Create affinity diagrams to group and analyze data. - Synthesize observations from research and come up with insights. - Develop persuasive presentation skills to share research insights. - Modify low-fidelity designs based on research insights. - Continue to design a mobile app to include in your professional portfolio. To be successful in this course, you should complete the previous three courses in the certificate program. Or, you need to have an ability to conduct user research to inform the creation of empathy maps, personas, user stories, user journey maps, problem statements, and value propositions; as well as an ability to create wireframes and low-fidelity prototypes on paper and in Figma.Modules
Introduction to Course 4
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3
Videos
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2
Readings
3
Videos
- Introduction to Course 4: Conduct UX Research and Test Early Concepts
- Samar - Working as a self- taught UX Researcher
- Jason - My journey to UX
2
Readings
- Welcome to Course 4
- Helpful resources and tips
Understand the UX research process
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1
Videos
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2
Readings
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1
Plugin
1
Videos
- Understand the UX research process
2
Readings
- Research is Part of the Test Phase
- Language and communication in UX research
Build a UX research plan (part 1)
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3
Videos
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4
Readings
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1
Assignment
1
Assignment
- Test your knowledge on UX research plans
3
Videos
- Get to know the seven elements of a research plan
- Start building a research plan: project background, research goals, and research questions
- Continue building a research plan: KPIs
4
Readings
- UX research plan template
- Example research plan: Project background, research goals, and research questions
- Learn more about KPIs
- Example research plan: KPIs
Build a UX research plan (part 2)
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3
Videos
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6
Readings
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1
Quiz
3
Videos
- Continue building a research plan: Methodology
- Continue building a research plan: Participants
- Finish building a research plan: Script
6
Readings
- Learn more about methodology
- Recruit a diverse participant pool
- Example research plan: Methodology and participants
- Assistive technology for participants with disabilities
- Example research plan: Script
- Example UX research plans
1
Quiz
- Test your knowledge on UX research participants and scripts
Respect user data and privacy
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3
Videos
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1
Quiz
3
Videos
- Make privacy a part of UX practices
- Understand privacy issues
- Vanessa - Ethics, privacy, and data in the real world
1
Quiz
- Test your knowledge on user data and privacy
Module 1 review
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1
Videos
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1
Readings
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2
Quiz
1
Videos
- Wrap-up: Planning UX research studies
1
Readings
- Glossary terms from course 4, module 1
2
Quiz
- Activity: Build a research plan for your portfolio project
- Module 1 challenge
Conduct a usability study
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3
Videos
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2
Readings
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1
Quiz
3
Videos
- Welcome to module 2
- Introduction to usability studies
- Conduct moderated and unmoderated usability studies
2
Readings
- Learn more about usability studies
- Explore the advantages and disadvantages of usability studies
1
Quiz
- Test your knowledge on the importance of usability studies
Observe a mock usability study
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6
Videos
6
Videos
- Introduction to a mock unmoderated usability study
- Participant A - Mock usability study
- Participant B - Mock usability study
- Participant C - Mock usability study
- Participant D - Mock usability study
- Participant E - Mock usability study
Explore usability study best practices
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3
Videos
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1
Readings
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1
Assignment
1
Assignment
- Test your knowledge on usability study best practices
3
Videos
- Explore usability study best practices: Before the study begins
- Explore usability study best practices: During the study
- Deana - My job as a UX researcher
1
Readings
- Learn more about usability study best practices
Identify biases when interviewing participants
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2
Videos
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1
Readings
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3
Quiz
2
Videos
- Identify biases when interviewing usability study participants
- Reduce bias in interviews
1
Readings
- Learn more about reducing bias in interviews
3
Quiz
- Test your knowledge on potential biases during interview moderation
- Self-Reflection: Reduce bias in your interviews
- Test your knowledge on bias during interviews
Use note-taking methods during usability studies
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3
Videos
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1
Readings
3
Videos
- Introduction to note-taking methods during usability studies
- Use a spreadsheet to take notes
- Chikezie - My journey to UX
1
Readings
- Review: Take notes during a mock usability study for the Gmail labels feature
Module 2 review
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1
Videos
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1
Readings
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2
Quiz
1
Videos
- Wrap-up: Conducting research with usability studies
1
Readings
- Glossary terms from course 4, module 2
2
Quiz
- Activity: Conduct a usability study for your portfolio project
- Module 2 challenge
Make insights from observations
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3
Videos
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1
Quiz
3
Videos
- From observations to insights
- Case study: Improving design at Google
- Developing insights
1
Quiz
- Test your knowledge on synthesizing data into insights
Gather, organize, and reflect on data
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1
Videos
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2
Readings
1
Videos
- Gather and organize data
2
Readings
- Learn more about creating affinity diagrams
- Review: Create an affinity diagram for the Gmail labels feature project
Find patterns and themes in data
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3
Videos
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2
Readings
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1
Quiz
3
Videos
- Patterns and themes in research data
- Qualities of strong insights
- Utkarsh - Develop insights from usability studies
2
Readings
- Review: Identify patterns and themes for the Gmail labels feature project
- Review: Form insights from data for the Gmail labels feature project
1
Quiz
- Test your knowledge on strong insights
Module 3 review
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1
Videos
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1
Readings
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2
Quiz
1
Videos
- Wrap-up: Analyzing and synthesizing research results
1
Readings
- Glossary terms from course 4, module 3
2
Quiz
- Activity: Turn observations into insights for your portfolio project
- Module 3 challenge
Understand research sharing methods
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3
Videos
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2
Readings
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1
Plugin
3
Videos
- Organize insights for sharing
- Choose a format for sharing insights
- Create a strong presentation
2
Readings
- Tips for creating a strong presentation
- Review: How to create and deliver a presentation for your portfolio project research
Present research insights
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2
Videos
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3
Readings
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1
Quiz
2
Videos
- Presentation tips
- Heather - Deliver research insights
3
Readings
- Overcome stage fright
- Tips for giving an effective presentation
- Examples of great public speakers
1
Quiz
- Test your knowledge on presenting research insights
Change designs using new insights
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2
Videos
2
Videos
- Modify low-fidelity designs based on insights
- How to make research-based design changes
Module 4 review
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1
Videos
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1
Readings
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2
Quiz
1
Videos
- Wrap-up: Sharing research insights for better designs
1
Readings
- Glossary terms from course 4, module 4
2
Quiz
- Activity: Update your portfolio project research presentation
- Module 4 challenge
Course review
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1
Videos
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3
Readings
1
Videos
- Congratulations on completing Course 4: Conduct UX Research and Test Early Concepts
3
Readings
- Reflect and connect with your peers
- Course 4 glossary
- Start the next course
Auto Summary
"Conduct UX Research and Test Early Concepts" is an essential course for those seeking to start a career in user experience (UX) design. As the fourth installment in a comprehensive certificate program, this course focuses on planning and executing usability studies to refine design concepts based on user feedback. Taught by experienced UX designers and researchers from Google, the course offers practical, hands-on activities that mirror real-world scenarios. By engaging in these exercises, learners will gain valuable skills in planning UX research, respecting user privacy, conducting usability studies, taking effective notes, and synthesizing data into actionable insights. Additionally, participants will learn to develop persuasive presentation skills and refine low-fidelity designs, ultimately contributing to a professional portfolio. Spanning approximately 2700 minutes, this foundational course is available through Coursera with various subscription options, including Starter, Professional, and Paid plans. It is designed for individuals who have completed the prior three courses in the program or possess equivalent experience in user research and design. Ideal for aspiring UX designers, this course provides the knowledge and expertise needed to secure entry-level positions in the field, making it a valuable investment for personal and professional development.
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