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Create a Brand Awareness Survey in Qualtrics
  • Level Beginner
  • Duration 2 hours
  • Course by Coursera Project Network
  • Offered by

About

By the end of this project, you will discover how to create a basic Brand Awareness and Performance survey in Qualtrics. This study will help you gauge the overall success of your brand's marketing initiatives to date or measure current awareness levels for future campaign launches. The brand is the center of an organization. Therefore, Brand Awareness and Performance studies are often a crucial tool in understanding your target market's perception of your brand. These studies will help you develop a deep understanding of customer perceptions and help you visualize how customers and prospects feel about key competitors. Upon completing this project, you will be able to design a basic Brand Awareness & Performance survey in Qualtrics. Note: This course works best for learners who are based in the North America region. We're currently working on providing the same experience in other regions.

Modules

Create a Brand Awareness Survey in Qualtrics

    • 1 Readings
    • 1 Plugin
    • 1 Lab
    • 1 Assignment
Show info about module content

1 Assignment

  • Graded Quiz: Test your Project understanding

1 Labs

  • Create a Brand Awareness Survey in Qualtrics

1 Readings

  • Project-based Overview

Auto Summary

Discover how to create a Brand Awareness and Performance survey in Qualtrics with this beginner-level course from Coursera. Focused on personal development, it helps measure your brand's marketing success and customer perceptions. Ideal for North American learners, this free 120-minute course will equip you to design effective surveys and understand market feedback.

Kristin Walker
Instructor

Kristin Walker