Create a Professional Automated Landing Page using Mailchimp
In this 1-hour long project-based course, you will learn how to design a professional landing page with a lead magnet to collect email addresses from scratch. We will then use the Email Automation feature from Mailchimp to send an automated email with an option to download the Free lead magnet and a Call to Action to join a webinar where a marketer can then sell premium products. This lead generation strategy is highly effective with really high conversion rates if done right. This guided project is beginner-friendly.
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- Level Beginner
- Duration 2 hours
- Course by Coursera Project Network
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Offered by
Modules
Practical Application via Rhyme
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2
Readings
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1
Plugin
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1
Lab
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1
Assignment
1
Assignment
- Graded Quiz: Test your Project understanding
1
Labs
- Create a Professional Automated Landing page using Mailchimp
2
Readings
- Project-based Course Overview
- Closing Reading
Auto Summary
Unlock the potential of email marketing with the "Create a Professional Automated Landing Page using Mailchimp" course, designed to elevate your personal development skills. Over the span of just 1 hour, you will master the art of designing a professional landing page from scratch, complete with a lead magnet to efficiently collect email addresses. The course delves into Mailchimp's powerful Email Automation feature, enabling you to send automated emails that include a downloadable lead magnet and a compelling Call to Action for webinar sign-ups, setting the stage for high conversion rates. This beginner-friendly project is perfect for those new to email marketing and graphic design. With step-by-step guidance from an expert instructor, you'll start by setting up a Mailchimp account and navigating its comprehensive dashboard. You'll discover a wealth of resources within Mailchimp and learn the essential principles of creating effective landing pages and lead magnets. Throughout the course, you'll design an engaging "Grow a list" landing page using attractive stock images, and culminate with the automated email setup to boost your subscriber base and promote webinars. By the end of this hands-on project, you'll have a high-converting landing page ready to share across various platforms like YouTube, Facebook groups, LinkedIn, or through targeted Facebook ads. Targeted primarily at learners in North America, this course is available for free on Coursera and is tailored for beginners looking to harness the power of Mailchimp for their marketing strategies. Join now and transform your approach to lead generation and email marketing!
Abhishek Jha