Creating a Differential Competitive Advantage -Jagdish Sheth
This is a master class in gaining a competitive marketing advantage. Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, guides you through proven strategies and practical steps for implementing technology, segmentation, differentiation, and positioning into your marketing plan. Professor Sheth shares wisdom and insight from decades of experience, years of research, and recommendations from multiple senior industry leaders to help grow your brand and set your business apart from the competition.
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- Level Foundation
- Course by Kennesaw State University
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This is a master class in gaining a competitive marketing advantage. Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, guides you through proven strategies and practical steps for implementing technology, segmentation, differentiation, and positioning into your marketing plan. Professor Sheth shares wisdom and insight from decades of experience, years of research, and recommendations from multiple senior industry leaders to help grow your brand and set your business apart from the competition.Auto Summary
Elevate your marketing prowess with the "Creating a Differential Competitive Advantage" course, led by the esteemed Professor Jagdish Sheth, a 2020 Padma Bhushan Award recipient. This foundational course is designed to empower you with strategic insights and practical steps to gain a competitive edge in the market. In this master class, you'll delve into the intricacies of technology implementation, market segmentation, differentiation, and positioning. Professor Sheth brings decades of experience, extensive research, and valuable recommendations from senior industry leaders to the table, providing you with the tools to grow your brand and outperform competitors. Hosted on Coursera, this course offers flexible subscription options, including Starter and Professional plans, making it accessible to a wide range of learners. Whether you're a budding marketer or looking to refine your personal development skills, this course is tailored to help you achieve your goals and stand out in the business landscape.
Jagdish Sheth