Monthly Subscription Starting at AED 99 + VAT

Creating an Engaging Candidate Experience
  • Level Professional
  • Duration 3 hours
  • Course by Automatic Data Processing, Inc. (ADP)
  • Offered by

About

Employer branding is a hot topic in today’s talent management strategy discussions. Companies have to keep a firm grip on the public’s perception. With websites like Glassdoor® and Indeed®, not to mention social media sites like Facebook® and Twitter®, candidates can “take to the streets” to voice their approval or disapproval with the way they were treated during the hiring process. Let’s face it… Bad news travels fast. Often, faster than good news! This course is for talent acquisition professionals who want to ensure a positive and engaging experience to make sure you turn candidates into advocates! By the end of this course, you will be able to identify the four stages of the candidate journey: attract, convert, close, and delight. You will be able to give examples of how to keep the candidate engaged throughout the process, after the offer, and beyond. You’ll learn how to create a positive experience even when turning down a candidate by providing personalized responses, and much more! To be successful in this course, you should have at least 2 years of work experience.

Modules

Welcome!

    • 1 Readings
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1 Readings

  • Course Overview

The Candidate Journey

    • 4 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • The Candidate Journey

4 Videos

  • Welcome to Creating an Engaging Candidate Experience
  • Recruiting and the Candidate Journey
  • The Candidate Journey
  • Why It Matters!

1 Readings

  • Relationships and trust matter!

Managing Your Candidates’ Experience

    • 2 Videos
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2 Videos

  • Candidates as Customers
  • Consider this...

Creating a WOW Experience

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Managing your Candidates' Experience

1 Videos

  • Creating a WOW Experience

1 Readings

  • Reflecting on your own experiences

Opportunities to Create WOW Moments for the Candidates

    • 2 Videos
    • 1 Readings
    • 1 PeerReview
    • 2 Assignment
Show info about module content

2 Assignment

  • Managing Conversations - Talk the Walk
  • Creating an Engaging Candidate Experience

1 Peer Review

  • Candidates as Customers

2 Videos

  • About The WOW Checklist
  • Summary - "From Hello to Goodbye"

1 Readings

  • The WOW Checklist

Auto Summary

Enhance your talent acquisition skills with "Creating an Engaging Candidate Experience," a Coursera course in Personal Development. Ideal for professionals with 2+ years of experience, it covers the full candidate journey: attract, convert, close, and delight. Learn to maintain engagement, provide personalized responses, and create positive experiences. Available in Starter and Professional subscription plans, this 180-minute course is perfect for those aiming to turn candidates into advocates.

Laura Stoker
Instructor

Laura Stoker