Creating a Product-Market Fit with Value Proposition Canvas
By the end of this guided project, you will be able to use the Value Proposition Canvas (VPC) to position your products and services around what your customers truly value or need. The value proposition is the place where your company’s product intersects with your customer’s desires. It’s the magic fit between what you make and why people buy it. And for us to practically demonstrate how the fit is created, we will analyze a Social Venture startup. The example of the case study would empower you to use the model to analyze your startup or any other company of your choice.
Buy Now Free
- Level Intermediate
- Duration 3 hours
- Course by Coursera Project Network
-
Offered by
About
By the end of this guided project, you will be able to use the Value Proposition Canvas (VPC) to position your products and services around what your customers truly value or need. The value proposition is the place where your company's product intersects with your customer's desires. It's the magic fit between what you make and why people buy it. And for us to practically demonstrate how the fit is created, we will analyze a Social Venture startup. The example of the case study would empower you to use the model to analyze your startup or any other company of your choice. The project is for entrepreneurs who want to test their product-market fit. Also, for intrapreneurs who want to modify their existing products, or more importantly, develop new ones that truly reflects the needs of the customers. At the end of the project, you will be able to use the Value Proposition Canvas to differentiate your offering from competitionModules
Your Learning Journey
-
1
Readings
-
1
Plugin
-
1
Lab
-
1
Assignment
1
Assignment
- Graded Quiz: Test your Project understanding
1
Labs
- Creating a Product-Market Fit with Value Proposition Canvas
1
Readings
- Creating a Product-Market Fit with Value Proposition Canvas
Auto Summary
"Creating a Product-Market Fit with Value Proposition Canvas" is an engaging intermediate-level course ideal for entrepreneurs and intrapreneurs. Led by Coursera, it focuses on using the Value Proposition Canvas to align products with customer needs through practical analysis of a Social Venture startup. The course lasts 180 minutes and is available for free, offering valuable insights into differentiating offerings from the competition.
Omodiaogbe Samuel