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Creating a Startup Company

About

The course starts by exploring entrepreneurial ecosystems and systems thinking. The Technology Adoption Life Cycle is introduced to help explain market dynamics and support developing business strategy. Market research concepts and tools are presented that learners will apply to their course projects. Founder, key manager, and board member considerations are examined, and the qualities of effective leadership are reviewed. The operational structures and processes of a tech startup are identified, and the Balanced Scorecard is presented as a tool for tracking critical performance metrics. Learners will create a first draft of Product, Market, and Management & Operations Plans for their new product or service ideas. Creating a Startup Company can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.

Modules

Welcome to the Course!

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Introduction

1 Readings

  • Welcome and Where to Find Help

Business Models & Ecosystems

    • 1 Videos
    • 2 Readings
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1 Videos

  • Business Models & Ecosystems

2 Readings

  • Entrepreneurial Systems Thinking
  • Business Ecosystem

Entrepreneurial Systems Thinking

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Entrepreneurial Systems Thinking

2 Readings

  • Systems Thinking
  • Entrepreneurial Ecosystem

Integral Entrepreneurship--A Holistic Approach

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Integral Entrepreneurship — A Holistic Approach

1 Readings

  • Systems & Technology Entrepreneurship

Value Chains & Supply Chains

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Value Chains & Supply Chains

2 Readings

  • Value Chains & Supply Chains
  • Value Chains & Supply Chains

Technology Adoption Life Cycle Introduction

    • 1 Videos
    • 1 Readings
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1 Videos

  • Technology Adoption Life Cycle Introduction

1 Readings

  • Crossing the Chasm

Technology Adoption Life Cycle Stages

    • 1 Videos
    • 2 Readings
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1 Videos

  • Technology Adoption Life Cycle Stages

2 Readings

  • Technology Adoption Lifecycle
  • Whole Product Concept

Navitating the Technology Adoption Life Cycle

    • 1 Videos
    • 1 Readings
    • 1 Quiz
Show info about module content

1 Videos

  • Navigating the Technology Adoption Life Cycle

1 Readings

  • Technology Adoption Life Cycle

1 Quiz

  • Business Ecosystems

Ecosystems and Value Chains

    • 1 PeerReview
Show info about module content

1 Peer Review

  • Creating and Sustaining Value

Constructing Business Models

    • 1 Videos
    • 1 Readings
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1 Videos

  • Constructing Business Models

1 Readings

  • Aligning Business Models with Purpose

Business Model Lean Canvas

    • 1 Videos
    • 2 Readings
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1 Videos

  • Business Model Lean Canvas

2 Readings

  • Business Model Lean Canvas
  • Creating a Business Model Lean Canvas

Concept Quick Pitch-Is this Idea Worth Pursuing?

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Concept Quick Pitch — Is this idea worth pursuing?

2 Readings

  • Guy Kawasiki on Pitch Decks
  • Investor Pitch

Introduction to Business Planning

    • 1 Videos
    • 2 Readings
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1 Videos

  • Introduction to Business Planning

2 Readings

  • Business Planning
  • How to Write a Business Plan

Business Planning is a Process

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Business Planning is a Process

1 Readings

  • Business Plan Overview

A Lean Business Plan

    • 1 Videos
    • 1 Readings
    • 1 Quiz
Show info about module content

1 Videos

  • The Lean Business Plan

1 Readings

  • The lean Startup Framework

1 Quiz

  • Business Models and Planning

Concept Pitch

    • 1 PeerReview
Show info about module content

1 Peer Review

  • Business Model and Concept Pitch

Defining & Segmenting Your Target Customer

    • 1 Videos
    • 1 Readings
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1 Videos

  • Defining & Segmenting Your Target Customer

1 Readings

  • Customer Segmentation

Constructing a Target Customer Persona

    • 1 Videos
    • 1 Readings
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1 Videos

  • Constructing a Target Customer Persona

1 Readings

  • Creating a Customer Persona

Design Thinking, Protytotyping, & Testing

    • 1 Videos
    • 1 Readings
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1 Videos

  • Design Thinking, Prototyping, & Testing

1 Readings

  • Prototyping & Design Thinking

Target Customer Focus Groups, Surveys, & Interviews

    • 1 Videos
    • 2 Readings
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1 Videos

  • Target Customer Focus Groups, Surveys, & Interviews

2 Readings

  • Customer Interviews
  • Empathy Maps

Market Segmentation & Sizing

    • 1 Videos
    • 2 Readings
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1 Videos

  • Market Segmentation & Sizing

2 Readings

  • Calculating Market Size
  • Market Sizing

Market Segmentation & The Beach Head Market

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Market Segmentation & The Beach Head Market

1 Readings

  • Beachhead Market

Market Research & Competitive Analysis

    • 1 Videos
    • 2 Readings
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1 Videos

  • Market Research & Competitive Analysis

2 Readings

  • Competitive Analysis
  • SWOT Analysis

Operational Dynamics: Porter's Five Forces

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Operational Dynamics: Porter's Five Forces

1 Quiz

  • Customers and Markets

Customer Definition and Market Sizing

    • 1 PeerReview
Show info about module content

1 Peer Review

  • Customer Definition and Market Sizing

Identifying Founders' Key Roles & Responsibilities

    • 1 Videos
    • 1 Readings
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1 Videos

  • Identifying Founders' Key Roles & Responsibilities

1 Readings

  • Creating the Founder Team

Leading with Authenticity

    • 1 Videos
    • 2 Readings
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1 Videos

  • Leading with Authenticity

2 Readings

  • Founder Authenticity
  • What is Authentic Leadership

Board of Directors and Advisors

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Board of Directors and Advisors

2 Readings

  • Startup Board of Directors
  • Creating a Startup Board of Directors

Recruiting and Retaining Board Members, Officers, & Key Management

    • 1 Videos
    • 1 Readings
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1 Videos

  • Recruiting and Retaining Board Members, Officers, & Key Management

1 Readings

  • Startup Employee Compensation

Five Practices of Effective Leadership

    • 1 Videos
    • 2 Readings
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1 Videos

  • Five Practices of Effective Leadership

2 Readings

  • Five Practices of Exemplary Leadership
  • Learning How to Lead

Leading with Emotional Intelligence

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Leading with Emotional Intelligence

2 Readings

  • Leadership and Emotional Intelligence
  • Why EQ is More Important than IQ

Business Plan Outline: Product, Market, Management & Operations

    • 1 Videos
    • 1 Readings
    • 1 Quiz
Show info about module content

1 Videos

  • Business Plan Outline: Product, Market, Management & Operations

1 Readings

  • Introduction to Business Planning

1 Quiz

  • Leadership and Boards in Startups

Startup Leadership, Boards, & Key Roles

    • 1 PeerReview
Show info about module content

1 Peer Review

  • Management Strategy and Founder Roles

What Are Operations in a Technology Startup?

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • What Are Operations in a Technology Startup?

2 Readings

  • Startup Operations
  • Operations Management

Location and Facility

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Location and Facility

1 Readings

  • Startup Company Location

From Product Concept to Production

    • 1 Videos
    • 2 Readings
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1 Videos

  • From Product Concept to Production

2 Readings

  • From Prototype to Production
  • Minimum Viable Product

Planning, Resources, & Time Management

    • 1 Videos
    • 2 Readings
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1 Videos

  • Planning, Resources, & Time Management

2 Readings

  • Project Resource Management
  • Resource Planning

Balanced Scorecard

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Balanced Scorecard

1 Readings

  • Measuring Performance with the Balanced Scorecard

Product & Market Plan Outline

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Product & Market Plan Outline

1 Readings

  • Product Marketing

Management & Operations Plan Outline

    • 1 Videos
    • 1 Quiz
Show info about module content

1 Videos

  • Management & Operations Plan Outline

1 Quiz

  • Operations and Planning

End-of-Course Quiz

    • 1 Quiz
Show info about module content

1 Quiz

  • Creating a Technology Startup Company

Management & Operations Plan

    • 1 PeerReview
Show info about module content

1 Peer Review

  • Management & Operations Plan

Auto Summary

"Creating a Startup Company" is a foundational course in Personal Development offered by Coursera. Led by expert instructors, it covers entrepreneurial ecosystems, systems thinking, and market dynamics through the Technology Adoption Life Cycle. Ideal for budding entrepreneurs, the course includes comprehensive market research techniques. Available via Starter and Professional subscriptions.