Monthly Subscription Starting at AED 99 + VAT

Data Collection: Online, Telephone and Face-to-face
  • Level Foundation
  • Duration 21 hours
  • Course by University of Michigan
  • Offered by

About

This course presents research conducted to increase our understanding of how data collection decisions affect survey errors. This is not a “how–to-do-it” course on data collection, but instead reviews the literature on survey design decisions and data quality in order to sensitize learners to how alternative survey designs might impact the data obtained from those surveys. The course reviews a range of survey data collection methods that are both interview-based (face-to-face and telephone) and self-administered (paper questionnaires that are mailed and those that are implemented online, i.e. as web surveys). Mixed mode designs are also covered as well as several hybrid modes for collecting sensitive information e.g., self-administering the sensitive questions in what is otherwise a face-to-face interview. The course also covers newer methods such as mobile web and SMS (text message) interviews, and examines alternative data sources such as social media. It concentrates on the impact these techniques have on the quality of survey data, including error from measurement, nonresponse, and coverage, and assesses the tradeoffs between these error sources when researchers choose a mode or survey design.

Modules

1.1 What this course is … and is not

    • 1 Videos
    • 4 Readings
Show info about module content

1 Videos

  • 1.1 What this course is … and is not

4 Readings

  • Module 1 Overview
  • Help us learn more about you!
  • Module 1 Required Readings
  • Module 1 Lecture Slides

1.2 Survey Error

    • 3 Videos
    • 1 Discussion
Show info about module content

1 Discussions

  • Survey Error

3 Videos

  • 1.2.1 Introduction to Survey Errors
  • 1.2.2 Variable Error and Bias
  • 1.2.3 Total Survey Error

1.3 Survey Mode

    • 2 Videos
Show info about module content

2 Videos

  • 1.3.1 What do we mean by “mode?”
  • 1.3.2 Mode Choice (by respondent)

1.4 Mixed Mode Surveys

    • 4 Videos
Show info about module content

4 Videos

  • 1.4.1 Mixed Mode Design
  • 1.4.2 Concurrent Mixed Mode
  • 1.4.3 Sequential (Follow-up) Mixed Mode
  • 1.4.4 Interview with David Weir (U. Michigan) on Mixed Mode Designs

1.5 Nonresponse

    • 2 Videos
Show info about module content

2 Videos

  • 1.5.1 Response Rates
  • 1.5.2 Nonresponse Error

Module 1 Quiz

    • 1 Readings
    • 1 Quiz
Show info about module content

1 Readings

  • Notice for Auditing Learners: Assignment Submission

1 Quiz

  • Module 1: Classic Modes of Data Collection

Lesson 2.1 Automated Self-Administration

    • 2 Videos
    • 3 Readings
Show info about module content

2 Videos

  • 2.1.1 Modes (interviewer- and self-administered), CASI, ACASI
  • 2.1.2 ACASI continued

3 Readings

  • Module 2 Overview
  • Module 2 Required Readings
  • Module 2 Lecture Slides

2.2 Online data collection

    • 3 Videos
Show info about module content

3 Videos

  • 2.2.1 Coverage
  • 2.2.2 Nonresponse
  • 2.2.3 Measurement

2.3 Interactivity and Web Surveys

    • 3 Videos
Show info about module content

3 Videos

  • 2.3.1 Progress Indicators, Running Tallies
  • 2.3.2 Online Definitions
  • 2.3.3 Speeding Interventions

2.4: Interview with Reg Baker

    • 1 Videos
Show info about module content

1 Videos

  • 2.4 Reg Baker (MRII) about web surveys in market research

Module 2 Quiz

    • 1 Discussion
    • 1 Quiz
Show info about module content

1 Discussions

  • Modes

1 Quiz

  • Quiz Two

3.1 Interviewers impact on participation and sampling

    • 3 Videos
    • 3 Readings
Show info about module content

3 Videos

  • 3.1.1 Interviewer Roles, Obtaining Interviews
  • 3.1.2 Respondent selection, Within Household Sampling
  • 3.1.3 Proxy Responding

3 Readings

  • Module 3 Overview
  • Module 3 Required Readings
  • Module 3 Lecture Slides

3.2 Interviewing Technique

    • 3 Videos
    • 1 Discussion
Show info about module content

1 Discussions

  • Standardization Debate

3 Videos

  • 3.2.1 Standardization Debate: Wording vs. Meaning
  • 3.2.2 Different approaches to standardized interviewing
  • 3.2.3 Personal vs. Formal Style, I-R Rapport

3.3 Interviewer effects

    • 2 Videos
Show info about module content

2 Videos

  • 3.3.1 Variance: Interviewer Behavior
  • 3.3.2 Bias: Interviewers’ Fixed Attributes

3.4 Interview with Nora Cate Schaeffer

    • 1 Videos
Show info about module content

1 Videos

  • 3.4 Interview with Nora Cate Schaeffer (UW) about recruitment and interviewing

Module 3 Quiz

    • 1 Quiz
Show info about module content

1 Quiz

  • Quiz Three

4.1 Emerging Modes

    • 4 Videos
    • 3 Readings
Show info about module content

4 Videos

  • 4.1.1 New Modes, New Data
  • 4.1.2 Mobile Web Surveys
  • 4.1.3 Text Message Surveys
  • 4.1.4 Text vs. Voice Interviews

3 Readings

  • Module 4 Overview
  • Module 4 Required Readings
  • Module 4 Lecture Slides

4.2 Administrative Records

    • 3 Videos
Show info about module content

3 Videos

  • 4.2.1 Record linkage: statistical issues
  • 4.2.2 Record linkage: Techniques
  • 4.2.3 Record linkage: informed consent and ethical issues

4.3 Big Data and Social Media

    • 4 Videos
    • 1 Discussion
Show info about module content

1 Discussions

  • Social Media and Survey Methods

4 Videos

  • 4.3.1 Uses of Big Data, Sensing Technology, Social Media Content as Data
  • 4.3.2 Social media applications: Measuring Mood and Depression
  • 4.3.3 Social Media and Population Estimates: Successes
  • 4.3.4 Why does social media content align with surveys data sometimes and not other times?

4.4 Interview with Aigul Mavletova

    • 1 Videos
Show info about module content

1 Videos

  • 4.4 Interview with Aigul Mavletova (National Research University Higher School of Economics, Mosow) on mobile web surveys

Module 4 Quiz

    • 1 Quiz
Show info about module content

1 Quiz

  • Module 4: Emerging modes, new data sources

Final Exam

    • 2 Readings
    • 1 Quiz
Show info about module content

2 Readings

  • Post-course Survey
  • Keep Learning with Michigan Online

1 Quiz

  • Final Exam

Auto Summary

Delve into the intricacies of survey data collection with this foundational course on Coursera, ideal for personal development. Presented by experts, the course explores how different survey methods—online, telephone, face-to-face, and more—impact data quality. Spanning 1260 minutes, it examines interview-based and self-administered techniques, mixed modes, and newer methods like SMS interviews. Perfect for those looking to understand the tradeoffs in survey design, this course emphasizes the effects on survey errors, measurement, and nonresponse. Available with a Starter subscription.

Frederick Conrad, Ph.D.
Instructor

Frederick Conrad, Ph.D.