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Engaging in Persuasive and Credible Communication
  • Level Foundation
  • Duration 9 hours
  • Course by National University of Singapore
  • Offered by

About

In "Engaging in Persuasive and Credible Communication", you will learn the key skill of persuasion, in the context of professional communication in a globalised world. Persuasive communication is essential to any professional workplace. From a simple email request for your colleague to help you, to developing a presentation for the board of directors, these are acts of communication that require a good degree of persuasion. Even the process of entering the workforce requires effective persuasive communication, for in the act of writing your resume, cover-letter, or in the interview process, you are essentially persuading the potential employer to hire you. By the end of this course, you will be able to structure and express your ideas in a convincing and persuasive manner in writing, apply basic principles of persuasive writing to convince different sets of audiences at the globalised workplace, and learn to engage in persuasive and credible communication across different cultures in a complex globalised environment.

Modules

Course Overview: The journey ahead

    • 3 Videos
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3 Videos

  • Specialisation Introduction Video
  • Why Persuasion?
  • The journey ahead

What is persuasion?

    • 2 Videos
    • 2 Assignment
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2 Assignment

  • Quiz 1
  • Practice Quiz 2

2 Videos

  • Persuasion versus Manipulation
  • What is persuasion?

Credibility in Persuasion

    • 3 Videos
    • 1 Readings
    • 3 Assignment
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3 Assignment

  • Practice Quiz 3
  • Summative Quiz 1
  • Reflection 1

3 Videos

  • Credibility in Persuasion
  • Three Elements of Credibility
  • The Language of Trust

1 Readings

  • Instructions for Practice Quiz 3

Understanding your Audience

    • 2 Videos
    • 2 Readings
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2 Videos

  • Understanding your audience
  • Analysing your audience

2 Readings

  • Additional Resources
  • Practice Quiz: Discover your Personality

Rules of Effective Writing

    • 1 Videos
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1 Videos

  • Rules for Effective Writing

Ways to establish Credibility

    • 1 Videos
    • 1 PeerReview
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1 Peer Review

  • Write a biography

1 Videos

  • Ways to establish credibility

Ways to organize and structure persuasive writing

    • 2 Videos
    • 1 Readings
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2 Videos

  • The persuasion map
  • The AIDA framework

1 Readings

  • Additional Resources

Globalisation and the Professional Workplace

    • 1 Videos
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1 Videos

  • Globalisation & the professional workplace

Credibility across cultures

    • 2 Videos
    • 1 Readings
    • 2 Assignment
Show info about module content

2 Assignment

  • Reflection
  • Reflection 2

2 Videos

  • The five dimensions of culture
  • Credibility across cultures

1 Readings

  • Additional Resources

Summative Assignment: Writing a Cover Letter

    • 1 Videos
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Final Assignment: Write a Cover letter

1 Videos

  • Writing a Cover letter

Auto Summary

"Engaging in Persuasive and Credible Communication" is a foundational personal development course on Coursera, focusing on mastering persuasive communication in professional settings. Ideal for individuals aiming to enhance their persuasive writing skills and communicate effectively across diverse cultures, this 540-minute course covers structuring convincing arguments and engaging global audiences. Enroll with a Starter subscription to improve your professional communication.

Derrick Ng
Instructor

Derrick Ng