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Getting Started with Startups

About

This course describes what it means to be an entrepreneur and clarifies some of the distinguishing characteristics of technology entrepreneurship. Entrepreneurial concepts, processes, & support systems are introduced from a holistic perspective. Methods and strategies for idea and opportunity recognition and development are provided to help identify new product ideas and solutions. Core concepts introduced include market gap analysis, sustainable competitive advantage, vision, mission, and customer value proposition. Getting Started with Startups can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.

Modules

Welcome to the Course!

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Introduction

1 Readings

  • Welcome and Where to Find Help

What is Entrepreneurship?

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • What is Entrepreneurship

1 Readings

  • Technology Entrepreneurship

Types of Technology Entrepreneurship

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Types of Technology Entrepreneurship

1 Readings

  • Technology Entrepreneurship & New Technology Firms

Entrepreneurship Myths & Benefits

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Entrepreneurship Myths & Benefits

1 Readings

  • What Does It Mean To Be an Entrepreneur?

Entrepreneurial Thinking

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Entrepreneurial Thinking

2 Readings

  • Entrepreneurial Thinking
  • Entrepreneurial Thinking and Action

Lean Startup Qualities & Characteristics

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Lean Startup Qualities & Characteristics

1 Readings

  • The Lean Startup

Entrepreneurship: What is it all About?

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Entrepreneurship: What is it all About?

1 Readings

  • What is Entrepreneurship?

Entrepreneurial Purpose & Impact

    • 1 Videos
    • 1 Readings
    • 1 Quiz
Show info about module content

1 Videos

  • Entrepreneurial Purpose & Impact

1 Readings

  • Entrepreneurial Purpose and Inspiration

1 Quiz

  • What is Entrepreneurship?

Personal Impact Statement

    • 1 PeerReview
Show info about module content

1 Peer Review

  • Introduction and Impact Statement

Organizational Properties and Agency Theory

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Organizational Properties and Agency Theory

1 Readings

  • Conceptual Framework and Entrepreneurship

Entrepreneurial Mindset and Self-Efficacy

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Entrepreneurial Mindset and Self-Efficacy

2 Readings

  • The Entrepreneurial Mindset
  • How to Cultivate the Entrepreneurial Mindset

Entrepreneurial Mindset: Self Leadership, Creativity and Innovation

    • 1 Videos
    • 1 Readings
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1 Videos

  • Entrepreneurial Mindset: Self-Leadership, Creativity and Innovation

1 Readings

  • Creativity and Innovation

Holding Multiple Perspectives

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Holding Multiple Perspectives

1 Readings

  • Integral Business

Entrepreneurial Orientation, Prior Education, and Experience

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Entrepreneurial Orientation, Prior Education, and Experience

1 Readings

  • Education and Prior Experience

Entrepreneurial Orientation: Personality and Human Development

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Entrepreneurial Orientation: Personality and Human Development

2 Readings

  • Are You Meant to be an Entrepreneur?
  • Entrepreneurial Personality and Behavior

Entrepreneurial Motivators

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Entrepreneurial Motivators

1 Readings

  • Entrepreneurial Motivation

Entrepreneurial Support Systems

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Entrepreneurial Support Systems

1 Readings

  • Entrepreneurial Support Systems

More on Entrepreneurial Support Systems

    • 1 Videos
    • 1 Quiz
Show info about module content

1 Videos

  • More on Entrepreneurial Support Systems

1 Quiz

  • Entrepreneurial Concepts and Processes

Initial Product or Service Ideas

    • 1 PeerReview
Show info about module content

1 Peer Review

  • Initial Product or Service Ideas

Opportunity Recognition--Options, Methods, and Strategies

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Opportunity Recognition: Options, Methods, and Strategies

1 Readings

  • How to Find Your Business Niche

Skills, Hobbies, Activities, and Market Gaps

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Skills, Hobbies, Activities, and Market Gaps

1 Readings

  • Idea and Opportunity Recognition

Education, Experience, Family and Market Gaps

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Education, Experience, Family and Market Gaps

1 Readings

  • Opportunities and Problem Solving

Skills Inventory and Self-Inquiry

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Skills Inventory and Self-Inquiry

1 Readings

  • Entrepreneurial Questionnaire

Market Gap Analysis

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Market Gap Analysis

2 Readings

  • Gap Analysis
  • Macro-Trends and Opportunity Recognition

More on Gap Analysis

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • More on Gap Analysis

1 Readings

  • What is Opportunity Recognition

Identifying Ideas and Opportunities

    • 1 Videos
    • 1 Quiz
Show info about module content

1 Videos

  • Identifying Ideas and Opportunities

1 Quiz

  • Identifying Ideas and Opportunities

Opportunity Recognition

    • 1 PeerReview
Show info about module content

1 Peer Review

  • Refine New Product Ideas and Identify Market Gaps

Use Design Thinking to Generate New Ideas

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Use Design Thinking to Generate New Ideas

2 Readings

  • Design Thinking
  • Opportunity Evaluation and Feasibility

Social Entrepreneurship--Ideas and Opportunities

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Social Entrepreneurship: Ideas and Opportunities

2 Readings

  • Social Entrepreneurship
  • Ideation

Survey the Entrepreneurial Landscape

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Survey the Entrepreneurial Landscape

1 Readings

  • The Entrepreneur in Capitalistic Systems

What is a Sustainable Competitive Advantage

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • What is a Sustainable Competitive Advantage

1 Readings

  • Sustainable Competitive Advantage

Identify Your Sustainable Competitive Advantage

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Identify Your Sustainable Competitive Advantage

1 Readings

  • Market, Growth, and Competition

What is Customer Value

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • What is Customer Value

1 Readings

  • Value Perception

Develop a Compelling Value Proposition

    • 1 Videos
    • 1 Readings
    • 1 Quiz
Show info about module content

1 Videos

  • Develop a Compelling Value Proposition

1 Readings

  • Guide to writing a value proposition

1 Quiz

  • Idea and Opportunity Development

Opportunity Development

    • 1 PeerReview
Show info about module content

1 Peer Review

  • Sustainable Competitive Advantage and Value Proposition

Understanding Vision and Mission

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Understanding Vision and Mission

1 Readings

  • Core Values, Vision and Mission

Designing Vision and Mission Statements

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Designing Vision and Mission Statements

1 Readings

  • Vision and Mission Statements

More on Designing Vision and Mission Statements

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • More on Designing Vision and Mission Statements

1 Readings

  • Technology Entrepreneurs and Teams

How Vision & Mission Drive Business Strategy

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • How Vision & Mission Drive Business Strategy

1 Readings

  • Gender, Values, Vision & Mission in New Tech Firms

Formulating Business Strategy

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Formulating Business Strategy

2 Readings

  • Developing Business Strategy
  • Factors Impacting Business Strategy

What is a Business Model?

    • 1 Videos
    • 1 Readings
    • 1 Quiz
Show info about module content

1 Videos

  • What is a Business Model?

1 Readings

  • Business Model

1 Quiz

  • Vision, Mission, & Values

End-of-Course Quiz

    • 1 Quiz
Show info about module content

1 Quiz

  • Getting Started with Startups

Vision & Mission Statements

    • 1 PeerReview
Show info about module content

1 Peer Review

  • Vision & Mission Statements

Auto Summary

"Getting Started with Startups" is a foundational course in personal development offered by Coursera. It explores the essence of entrepreneurship, focusing on technology startups. Learners will understand key entrepreneurial concepts, processes, and support systems. Subscription options include Starter and Professional, making it ideal for aspiring entrepreneurs seeking to build a solid foundation.