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Google Ads for Beginners
  • Level Beginner
  • Duration 3 hours
  • Course by Coursera
  • Offered by

About

In this 2-hour long tutorial, you will learn how to get started with Google Search Ads and create successful campaigns to reach new customers and grow your business. We'll work on Google Ads, Google's online advertising platform. You will drive qualified traffic, or best-fit customers to your business while they're searching on Google, for products and services like the ones that you offer. By the end of the tutorial, you will be able to: - Create your account on Google Ads - Set up the first campaign structure - Set up conversion tracking - Add relevant audience, set bids and budgets and targeting - Set up ad groups - Do effective keyword research - Create impactful and relevant ads - Navigate through the Google Ads Dashboard - Learn about Tools and Settings available on Google Ads - Optimize ad campaigns to generate conversions and be profitable Note: If you don't have a Google account, you will need to create one to be able to complete the content.

Modules

Practical Application via Rhyme

    • 3 Readings
    • 1 Plugin
    • 1 Lab
    • 1 Assignment
Show info about module content

1 Assignment

  • Graded Quiz: Final Assignment

1 Labs

  • Google Ads for Beginners

3 Readings

  • Project-based Course Overview
  • Create a Google Account (if you don't have one)
  • Continue learning on Coursera!

Auto Summary

"Google Ads for Beginners" is a 2-hour tutorial designed to help you master Google Search Ads and create effective campaigns that attract new customers. This personal development course covers everything from setting up your Google Ads account to optimizing ad campaigns for conversions. Ideal for beginners, it includes lessons on keyword research, audience targeting, budget setting, and more. Offered by Coursera, the course is free and perfect for those looking to grow their business through online advertising.

Ishita Sinha
Instructor

Ishita Sinha