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How to Use Buyer Persona Canvas to Understand Customer Needs
  • Level Intermediate
  • Duration 2 hours
  • Offered by

About

By the end of this guided project, you will be able to use the Buyer Persona Canvas to develop a deep insight on your buyers. The canvas is a 10-block model that help us understand the archetypal behaviors, activities, mental models, and contextual situations that buyers use to accomplish specific goals. Modeling buyer persona behavior offers insights into how buyers make purchase decisions, the goals driving their buying behaviors, and their attitudes of decision-making. The canvas offers a narrative of customer goals and desires, how buying behavior are affected, the context of the buyers, their visions for the future, and how you and your company can contribute to their story For us to practically demonstrate how to use the Buyer Persona Canvas to conduct analysis and make decisions, we will use an energy services company as a case study. Example of the case study would empower you to apply the model to your company or any other company of your choice. The project is for marketing and sale executives who want to have deeper understanding of their buyers, and then formulate strategies to help them achieve their goals. Also, for entrepreneurs who want to have insights on the potential customers before developing products/services to solve their problems. At the end of the project, you will be able to use the canvas to create a more refined and intimate view of your customers.

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Unlock the secrets to understanding your customers' needs with the "How to Use Buyer Persona Canvas to Understand Customer Needs" course. This engaging intermediate-level course in the domain of Personal Development, offered by Coursera, is designed to equip you with the skills to develop profound insights into your buyers using the Buyer Persona Canvas. Under the expert guidance of experienced instructors, you will embark on a comprehensive 120-minute guided project that dives deep into the strategies and techniques for creating effective buyer personas. By the end of the course, you will be adept at utilizing the Buyer Persona Canvas to enhance your understanding of customer needs, which is crucial for any marketing or business development professional. What's more, this course is available for free, making it an excellent opportunity for those looking to advance their skills without financial commitment. Ideal for individuals with some prior experience in the field, this course is perfect for marketers, business owners, and anyone looking to refine their approach to customer insights. Join now and take the first step towards mastering the art of understanding your buyers like never before!