Intellectual Property Law
Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable? Through the courses in this specialization, you will learn the differences between the various forms of U.S.
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- Level Professional
- Course by University of Pennsylvania
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Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable? Through the courses in this specialization, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals.Auto Summary
Explore the "Intellectual Property Law" course from Coursera, designed for professionals in the tech and business domains. This course delves into the significant value of patents, copyrights, and trademarks, using real-world examples like Lipitor and Harry Potter. You'll gain skills to develop trademark strategies, analyze patents, and manage copyright issues. Engage in hands-on projects to craft integrated IP strategies that align with business goals. Perfect for those looking to enhance their understanding of intellectual property rights. Subscription options available.
R. Polk Wagner
Shyam Balganesh
Cynthia Dahl