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Introduction to Personal Branding
  • Level Foundation
  • Duration 7 hours
  • Course by University of Virginia
  • Offered by

About

Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.

Modules

Course Overview

    • 1 Videos
    • 2 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Introduce Yourself

1 Videos

  • Introduction

2 Readings

  • MOOC Learning Objectives
  • Tweet me!

Why Branding?

    • 2 Videos
    • 3 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • What is your perception of Personal Branding now?

2 Videos

  • Personal Branding: Why bother?
  • How Personal Should Your Brand Be?

3 Readings

  • An Overview of the History of Personal Branding + Additional Readings
  • Personal Branding and Leadership
  • Does the whole idea of self-promotion feel wrong?

The First Step in Building Your Brand: Know Thyself. At the end of this lesson, you should know your Meyers-Briggs personality type, and have read (and reacted to) that type's description.

    • 1 Videos
    • 1 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Assignment: Report your Meyers-Briggs type

1 Videos

  • Why the Myers-Briggs (and similar) assessment

1 Readings

  • Assignment: Discovering your Myers-Briggs Personality Type

Your Brand and Authenticity. In this lesson, we focus on authenticity as a basic building block for your personal brand.

    • 4 Videos
    • 1 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Assignment: Identify those 3 little words

4 Videos

  • The Heart of Authenticity: Choosing Your Three Cornerstone Words
  • The Importance of Authenticity
  • Brand Authenticity & Your Photo
  • Revisiting your Three Words & Other Infrastructure

1 Readings

  • Tips for Looking Your Best in Photos

Your Mission Statement: Internal & External Applications

    • 1 Videos
    • 1 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Assignment: Share your mission statement!

1 Videos

  • Your Mission Statement

1 Readings

  • Background Reading on Mission Statements

Establishing your brand's Board of Directors. At the end of this lesson, you should be able to identify at least four people for your Board of Directors.

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Choosing your Board of Directors

1 Readings

  • How to Choose the Members of Your Board of Directors

Social Media & You

    • 4 Videos
    • 2 Readings
Show info about module content

4 Videos

  • Choosing the Best Social Media Platforms for Your Brand
  • A Bit About Twitter
  • Twitter Walk-Through
  • Choosing free vs. paid digital real estate

2 Readings

  • A Look at Social Media Platforms
  • Twitter Guides and Tutorials

Creating a Schedule for Updates

    • 1 Videos
Show info about module content

1 Videos

  • Why You Should Create an Update Schedule for Social Media

Is automation right for you?

    • 1 Videos
Show info about module content

1 Videos

  • To Automate or Not to Automate!

An Introduction to Reputation Management

    • 3 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Quiz: Reputation Management

3 Videos

  • Reputation management: what is it, and why does it matter?
  • How to Create an Alert in a Search Engine
  • A Bit About Mistakes

2 Readings

  • The Reputation Economy: Managing Your Online Identity in the Age of Google
  • Reply All podcast episodes

An Overview of Digital Privacy Issues

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Quiz on Digital Privacy

1 Videos

  • The Highlights of Digital Privacy- and love for Brooks Hall

1 Readings

  • Creating Strong Passwords

Pulling it all together

    • 1 Readings
    • 2 Discussion
Show info about module content

2 Discussions

  • What was the most valuable exercise?
  • What assignment was the least helpful?

1 Readings

  • Assignment: Impress us!

Auto Summary

"Introduction to Personal Branding" is a foundational course in Personal Development, taught by Kimberley R. Barker. It focuses on understanding, creating, and maintaining a personal brand. Learners will engage in activities like establishing a social media presence, crafting a mission statement, and learning digital security basics. The course offers a supportive community environment and is available on Coursera with Starter and Professional subscription options. Ideal for individuals looking to authentically communicate their values and professional skills. Duration: 420 minutes.

Kimberley Barker, MLIS
Instructor

Kimberley Barker, MLIS