Monthly Subscription Starting at AED 99 + VAT

Native Advertising

About

Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideration’ phase of the advertising purchase funnel. Often in the form of news-like stories, native advertising has been shown to persuade consumers. Native advertising is affordable, and doesn’t require graphic design to get started. For these reasons, it’s a compelling advertising technique for small businesses. This course outlines a case study where a small travel startup used native advertising to drive hotel sales. Execution strategies for a successful, no-creative native campaign are laid out, including: gathering existing news coverage, ethical content seeding, and content generation.

Modules

Untitled Lesson

    • 1 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Certification Verification

1 Readings

  • The Trade Desk Programmatic Advertising Certification

Native Advertising

    • 3 Videos
Show info about module content

3 Videos

  • 8.1 - Native Advertising
  • 8.2 Native Case Study
  • 8.3 - Native Advertising (Ctd.)

Quiz

    • 1 Assignment
Show info about module content

1 Assignment

  • Native Advertising

Project

    • 4 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • One Project

4 Readings

  • IMPORTANT PROJECT NOTE
  • Option #1: Native Advertising Prospecting
  • Option #2: Article Pulling and Targeting
  • Option #3: Create a Seeding Strategy

CTV

    • 3 Videos
Show info about module content

3 Videos

  • 9.1 - Cord Cutting
  • 9.2 - Connected TV
  • 9.3 - CTV Pros and Cons

Quiz

    • 1 Assignment
Show info about module content

1 Assignment

  • CTV

Targeting

    • 4 Videos
Show info about module content

4 Videos

  • 10.1 - Targeting
  • 10.2 - Retargeting
  • 10.3 - Lookalike Audiences and Prospecting
  • 10.4 - Bid Line Items

Quiz

    • 1 Assignment
Show info about module content

1 Assignment

  • Targeting

Cookies and Contextual

    • 3 Videos
Show info about module content

3 Videos

  • 11.1 - The Death of Cookies
  • 11.2 - Contextual and Brand Safety
  • 11.3 - Problems With Contextual AI

Auto Summary

Explore the essentials of native advertising in this foundational course on Coursera. Designed for personal development, this course focuses on creating engaging, useful content rather than direct product sales. Ideal for beginners, it offers flexible subscription options, including Starter and Professional. Join now to enhance your advertising skills and stay ahead in the digital content domain.