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New Product Development For Small Businesses and Start-Ups

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In this 1 hr 40 mins long project-based course, you will learn about the process of developing a new product for start-up companies, and small and medium-sized enterprises (SMEs). You will learn about idea generation and the evaluation processes in product development by using an idea generation model and online resources like Google Trends and Amazon. You will use methods to evaluate your product concept through market segmentation, growth potential, and the competition to your product. You will also evaluate a supplier and the cost to your product by analyzing component prices and production rates. By the end of this project, you will be able to create a full retrospective plan for the product launch and understand how and why the specifications are done. Note: This course works best for learners who are based in the North America region. We're currently working on providing the same experience in other regions.

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Discover the essentials of bringing innovative products to market with "New Product Development For Small Businesses and Start-Ups," an engaging course designed specifically for aspiring entrepreneurs and small business owners. Guided by industry experts from Coursera, this beginner-level course delves into the product development process tailored for start-ups and SMEs. Over a concise duration of 1 hour and 40 minutes, participants will gain practical, project-based insights into creating and launching successful new products. Best of all, this valuable learning experience is available for free, making it an accessible opportunity for anyone eager to transform their business ideas into reality. Join now to start your journey in personal development and product innovation!