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Strategic Self-Marketing and Personal Branding
  • Level Professional
  • Duration 27 hours
  • Course by The State University of New York
  • Offered by

About

In this transformative course, you will master the essential techniques of self-marketing and personal branding that are critical for success in the contemporary job market. This course is a part of a broader specialization on career self-management training and certification, offering a comprehensive approach to strategic self-marketing. By the end of this course, you will be able to: -Understand the concept of marketing the skilled (professional) self and how it fits into broader career self-management strategies. - Develop an effective strategic self-marketing plan tailored to the skills-based job market, leveraging tools such as the marketing communications mix. - Articulate your job-related skills and personal capabilities convincingly and confidently to prospective employers. - Construct a strong professional brand and image, with a deep understanding of reputation management and impression management strategies. - Implement self-promotion and personal branding strategies effectively to advance your professional growth. - Create a robust self-coaching and self-monitoring system for your self-marketing activities, ensuring your continuous progress and adaptation. - Organize compelling digital artifact presentations to demonstrate your skill mastery and proficiency. - Utilize peer feedback effectively to enhance your self-marketing and branding efforts. This course is an excellent choice for individuals looking to differentiate themselves professionally, providing the tools and strategies to market one's skills efficiently and establish a powerful personal brand. We are confident that upon completion, you will be well-equipped to navigate your professional journey with strategic acumen.

Modules

The Science and Art of Career Branding

    • 10 Videos
    • 1 Readings
    • 2 Assignment
Show info about module content

2 Assignment

  • Week 1 Practice quiz 1
  • Week 1 Practice quiz 2

10 Videos

  • Welcome to Strategic Self-Marketing and Personal Branding: How career branding works
  • Career Branding: An interview with Roz Rufer
  • The Skilled Self as a Product
  • CDL Self-coaching tools (pdf attached)
  • Using the Showcaser exercise (pdf attached)
  • Marketing the Skilled Self
  • The Skilled Self as a Service
  • The Skilled Self as a Brand
  • CDL Career Brand Equity Builder (documents attached)
  • CDL Using the Career Brand Equity Builder Exercise

1 Readings

  • Editing your public profile on LinkedIn

Week 1 Review

    • 1 Assignment
Show info about module content

1 Assignment

  • What have we learned in Week 1?

About the course

    • 4 Readings
Show info about module content

4 Readings

  • How this course works
  • Optional reading
  • Course developers and contributors
  • Reuse of content

How to Build and Implement a Sound Self-Marketing Plan

    • 9 Videos
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • Week 2 Practice quiz 1
  • Week 2 Practice quiz 2

1 Discussions

  • Your self-marketing plan

9 Videos

  • Introduction to Week 2
  • Positioning strategies
  • Distribution strategies
  • Contact strategies
  • Public relations strategies
  • Advertising strategies
  • Exercise: Your self-marketing plan
  • Leadership skills: An interview with Darryl Leggieri
  • Decision making skills: An interview with Darryl Leggieri

Week 2 Review

    • 1 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • What have we learned in Week 2?

1 Videos

  • What have we learned in Week 2?

Peer Review Assignment, Part 1

    • 1 PeerReview
Show info about module content

1 Peer Review

  • Peer Review Self-Marketing Plan

How to Master Impression Management

    • 8 Videos
    • 1 Readings
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • Week 3 Practice quiz 1
  • Week 3 Practice quiz 2

1 Discussions

  • What is your brand?

8 Videos

  • Introduction to Week 3
  • The importance of reflection
  • Human brand
  • Personal branding
  • Brand management and impression management
  • Trait affective presence
  • Interview as performance
  • Exercise: Your exclamation point - Personal branding 101 (pdf attached)

1 Readings

  • What does literature say about personal branding?

Week 3 Review

    • 1 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • What have we learned in Week 3?

1 Videos

  • What have we learned in Week 3?

Peer Review Assignment, Part 2

    • 1 PeerReview
Show info about module content

1 Peer Review

  • Peer Review Personal Branding

Putting It All Together

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • What have we learned in the course?

1 Videos

  • What we have learned in this course

1 Readings

  • End-of-the-course survey

Auto Summary

Elevate your career prospects with the "Strategic Self-Marketing and Personal Branding" course, designed to equip you with the essential techniques to thrive in today's competitive job market. This professional development course delves into strategic self-marketing, focusing on leveraging generative AI for innovative self-coaching. Guided by Coursera's expert instructors, you'll gain the knowledge to craft a personalized self-marketing plan tailored to a skills-based job landscape. Learn to articulate your unique skills and capabilities confidently to potential employers, build a strong professional brand, and manage your reputation effectively. The course emphasizes practical strategies, including creating compelling digital presentations and utilizing peer feedback to refine your self-marketing efforts. With a total duration of 1620 minutes, this comprehensive program is available through various subscription options, including Starter, Professional, and Paid tiers, catering to different learning needs and budgets. Ideal for professionals aiming to distinguish themselves in their careers, this course offers the tools and insights necessary for continuous growth and adaptability. Enroll today and take the next step in your professional journey with confidence and strategic foresight.

Dr. Valeri Chukhlomin
Instructors

Dr. Valeri Chukhlomin

Amy Giaculli
Instructors

Amy Giaculli