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Use the IE Matrix to Analyze and Set Your Strategy
  • Level Intermediate
  • Duration 3 hours
  • Offered by

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By the end of this guided project, you will be able to formulate your corporate strategy with the Internal-External (IE) Matrix. The IE framework is a diagnostic and prescriptive tool for maximizing competitiveness, and effective resources allocation. The framework is used to compare the various divisions of an organization in terms of revenue and percentage profit with respect to IFE-EFE matrix. Also, there are three main regions on the IE matrix and they inform the strategy to be pursued given the analysis conducted. The project is for business leaders and strategists who want to make informed corporate strategic decisions. At the end of the project, you will be able to use the model to make effective strategic decisions

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Unlock the power of strategic planning with the course "Use the IE Matrix to Analyze and Set Your Strategy." This intermediate-level guided project from Coursera is designed for individuals looking to enhance their personal development skills through mastering the Internal-External (IE) Matrix. Over the span of 180 minutes, you will delve into the intricacies of the IE Matrix, enabling you to effectively formulate and refine corporate strategies. This concise and focused course is perfect for professionals seeking to elevate their strategic planning capabilities without a lengthy time commitment. Best of all, access to this valuable resource is completely free, making it an accessible and worthwhile investment in your professional growth. Whether you're a manager, business analyst, or anyone involved in corporate strategy, this course offers practical insights to help you achieve your strategic goals with confidence. Join now and take your strategic planning skills to the next level!