UX Research

About

You're curious about user experience (UX) but don't know where to begin? This is the course for you! UX Research is what turned design into UX Design and evaluation into UX evaluation. In short, what makes UX, UX!

In this MOOC, you will learn to collect user information throughout the digital product's development. From interviews, observation and cultural probes, to running surveys and reading web analytics, you will learn the most current UX data collection methods.

Seeing the product through the eyes of your users operates a paradigm shift with lasting impact. A good UX has been recognized to be profitable for organizations, consequently, UX Research expertise is a highly sought-after skill in business organizations.

No previous knowledge needed. Join us as you start your UX journey, through the UX Design and Evaluation MicroMasters, or as an individual course.

What you will learn

• Thorough knowledge of all user data collection in an IT project,
• User research methods and process,
• Internal, external, primary, and secondary data sources,
• Purpose, pros & cons of qualitative and quantitative UX methods,
• User interview, focus group, observation, surveys, analytics, physiological data collecting, card sorting, to user testing and A/B testing,
• Collected data analysis to extract pertinent insights.

Skills you learn

• Empathy
• User Information
• Research
• New Product Development
• User Experience Design (UX)
• UX Research
• Curiosity
• Optometry
• Data Collection
• User Experience
• Web Analytics

Auto Summary

Discover the essentials of UX Research in this comprehensive course by edX. Focused on Personal Development, it guides you through connecting with users throughout a digital product's lifecycle, fostering empathy, and recognizing valuable insights for design and evaluation. Ideal for beginners, the course spans 10 modules and offers flexible subscription options: Starter and Professional. Perfect for aspiring UX designers and product developers looking to enhance their user experience skills.