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UX Research at Scale: Surveys, Analytics, Online Testing
  • Level Foundation
  • Duration 19 hours
  • Course by University of Michigan
  • Offered by

About

This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX survey research and conduct a survey of their own design! Learners will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies. We will discuss how these techniques work, when they can be applied, and what can be learned by using them. What You’ll Learn: -Learn how web analytics works and how to analyze analytics data -Understand how to develop A-B tests, before/after, and multivariate experiments -Learn how to set up and analyze remote unmoderated testing studies -Analyze and report on large scale user experience studies Learn about the different types and uses of surveys in UX research -Understand the survey population: when to sample, when to recruit -Develop a survey instrument that meets your requirements -Analyze and report on surveys -Learn to critique user surveys

Modules

Welcome to the Course!

    • 3 Readings
Show info about module content

3 Readings

  • Welcome Announcement
  • Course Syllabus
  • Help Us Learn More about You!

Course Introduction

    • 3 Videos
Show info about module content

3 Videos

  • Course Introduction
  • The Basics of UX Research
  • Ethics and UX Research

When and How to Use Surveys

    • 3 Videos
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Quiz: Survey Time

1 Discussions

  • Optional Discussion: Participate in a Survey

3 Videos

  • Survey Terms
  • Understanding Error
  • Four Sources of Error

Asking the Right People (Coverage Error)

    • 5 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Quiz: Assessing Your Survey Knowledge

5 Videos

  • Defining Your Population
  • Probability vs Non-Probability
  • Non-Probability Samples
  • Non-Probability Samples: Panels
  • Survey Modes

Getting Answers (Nonresponse error)

    • 4 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Quiz: Getting Responses

4 Videos

  • Nonresponse: The Respondent Mindset
  • Nonresponse: Increasing Benefits
  • Nonresponse: Reducing Cost
  • Nonresponse: Establishing Trust

Writing Questions (Measurement Error)

    • 10 Videos
    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
    • 2 Assignment
Show info about module content

2 Assignment

  • Writing Questions Quiz 1
  • Writing Questions Quiz 2

1 Peer Review

  • Peer Assessment: Writing Survey Questions

1 Discussions

  • Discussion: Uncommon Survey Questions

10 Videos

  • Questions: The Respondent State of Mind
  • Defining Your Concept
  • Anatomy of a Survey Question
  • Basic Guidelines for Writing Questions
  • Open-Ended Questions
  • Closed-Ended Questions
  • Designing Nominal Questions
  • Designing Ordinal Questions
  • Common UX Survey Questions
  • Visual Design of Survey Questions

1 Readings

  • Writing Survey Questions - Best Practices

Advanced Survey Topics

    • 1 Videos
    • 1 Discussion
Show info about module content

1 Discussions

  • Discussion: Surveys and Your Work!

1 Videos

  • Ethics of Survey Research

About Research at Scale

    • 4 Videos
    • 3 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Quiz: About Research at Scale

4 Videos

  • What is UX Research at Scale?
  • A Maturity Model
  • Findings versus Reports
  • Interview: How Do People Practice UX Research at Scale Now?

3 Readings

  • Introduction to About Research at Scale
  • How Giant Websites Design for You (and a billion others, too)
  • UX Maturity Models, A Collection

Behavioral Analytics

    • 5 Videos
    • 4 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Analytics Dataset

5 Videos

  • Website Analytics for UX
  • All About Metrics
  • Research Questions and Website Analytics
  • Search Analytics
  • Let's Talk: The Practice of User Research

4 Readings

  • Introduction to Behavioral Analytics
  • Analytics Dataset: Peer Assignment Setup
  • Metrics Glossary
  • Suggestions for Further Exploration

Remote Testing

    • 4 Videos
    • 6 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Remote Testing

1 Discussions

  • Discussion: Remote Testing

4 Videos

  • Remote Testing
  • Remote Moderated Testing
  • Remote Unmoderated Testing
  • Example Remote Unmoderated Test

6 Readings

  • Introduction to Remote Testing
  • Download Data
  • Example Remote Test Script
  • Informed Consent Form
  • Analyzing Moderated Tests
  • Suggestions for Further Exploration

A/B Testing and Preference Testing

    • 6 Videos
    • 7 Readings
    • 1 Discussion
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Preference Test: Assignment

1 Discussions

  • Preference Test Discussion

6 Videos

  • About A/B Testing
  • A/B Testing vs Preference Testing
  • Conducting Preference Testing
  • Conducting an A/B Study
  • Between vs. Within Subjects
  • Ethics of A/B Testing

7 Readings

  • Preference Test: Peer Review Assignment Setup Part 1
  • Preference Test: Peer Assignment Setup Part 2
  • Preference Test: Example Survey Questions
  • Final Thoughts
  • Suggestions for Further Exploration
  • Course Feedback
  • Keep Learning with Michigan Online

Auto Summary

Enhance your UX research skills with "UX Research at Scale: Surveys, Analytics, Online Testing." This foundational course by Coursera focuses on survey methodology, web analytics, A/B testing, and remote unmoderated studies. Led by experts, you'll learn to design, conduct, and analyze large-scale UX surveys and experiments. The course spans 1140 minutes and is available through Starter or Professional subscription plans. Ideal for personal development, this course is perfect for aspiring UX researchers and professionals seeking to deepen their understanding of user needs and behaviors.

Clifford Lampe
Instructors

Clifford Lampe

Lija Hogan
Instructors

Lija Hogan