The 4 A's of Marketing with Jagdish Sheth
This is a master class in Jagdish Sheth's new customer-focused marketing framework that takes into account new market realities, the marketing productivity crisis, the marginalization of marketing, and the market perspective. Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, guides you through why the 4 A's of marketing are more relevant in today's world of social media, technology, and emerging markets. Professor Sheth shares wisdom and insight from decades of experience, years of research, and recommendations from multiple senior industry leaders to hel
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- Level Foundation
- Course by Kennesaw State University
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This is a master class in Jagdish Sheth's new customer-focused marketing framework that takes into account new market realities, the marketing productivity crisis, the marginalization of marketing, and the market perspective. Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, guides you through why the 4 A's of marketing are more relevant in today's world of social media, technology, and emerging markets. Professor Sheth shares wisdom and insight from decades of experience, years of research, and recommendations from multiple senior industry leaders to help grow your marketing to be more global and customer-centric.Auto Summary
Unlock the secrets to modern marketing with "The 4 A's of Marketing with Jagdish Sheth," a foundational course in Sales & Marketing offered by Coursera. Delve into a customer-focused marketing framework designed by Professor Jagdish Sheth, a distinguished 2020 Padma Bhushan Award recipient for Literature and Education. This course addresses the evolving market dynamics, tackling issues like the marketing productivity crisis and the marginalization of marketing. Benefit from Professor Sheth's extensive knowledge, drawn from decades of research and insights from senior industry leaders, to elevate your marketing strategies to a global and customer-centric level. Although the course duration is flexible, you can choose from two subscription options—Starter and Professional—to best fit your learning needs. Ideal for marketing professionals and enthusiasts aiming to stay ahead in the rapidly changing landscape of social media, technology, and emerging markets, this course promises to enhance your marketing acumen with practical and globally relevant insights.
Jagdish Sheth