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Advanced Content and Social Tactics to Optimize SEO
  • Level Professional
  • Duration 18 hours
  • Course by University of California, Davis
  • Offered by

About

Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.

Modules

Getting Started

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Course Introduction

1 Readings

  • A Note from UC Davis

The Content Marketing Ecosystem

    • 10 Videos
    • 1 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • ahrefs - Link Building Case Study

10 Videos

  • Basics of SEO
  • How Links are Valued
  • Links Google Doesn't Like
  • Dos and Don'ts of Attracting Links
  • Basics of Content Marketing
  • Skyscrapers and Experts
  • Interviews and Data-Driven Content
  • Guest Posting
  • Building Audience
  • The Content Marketing Ecosystem

1 Readings

  • Optional: The Art of SEO - Chapter 11

Discussion Milestone 1: Content Marketing

    • 1 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Discussion Milestone 1

1 Readings

  • Discussion Milestone Instructions

Module Review

    • 1 Assignment
Show info about module content

1 Assignment

  • Module 1 Quiz

Social Media Marketing

    • 5 Videos
    • 1 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Social Media Platform

5 Videos

  • Module 2 Introduction
  • Introduction to Social Media Marketing
  • Social Media Demographics
  • Building Audiences Through Social Media
  • Social Media Case Studies

1 Readings

  • Social Media Marketing: The Ultimate Guide

Discussion Milestone 2: Social Media Marketing

    • 1 Discussion
Show info about module content

1 Discussions

  • Discussion Milestone 2

Module Review

    • 1 Assignment
Show info about module content

1 Assignment

  • Module 2 Quiz

Influencer Marketing

    • 6 Videos
    • 1 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Social Media Influencers

6 Videos

  • Module 3 Introduction
  • Introduction to Influencer Marketing
  • Building the Relationship
  • First Steps in Collaboration
  • Using Social Media to Network with Influencers
  • Connecting with the Media

1 Readings

  • What is Influencer Marketing? The Ultimate Guide for 2024

Discussion Milestone 3: Influencer Marketing

    • 1 Discussion
Show info about module content

1 Discussions

  • Discussion Milestone 3

Module Review

    • 1 Assignment
Show info about module content

1 Assignment

  • Module 3 Quiz

Creating Outstanding Content

    • 7 Videos
    • 1 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Analyzing Weaknesses in Content Marketing

7 Videos

  • Module 4 Introduction
  • Market Data on Content Marketing
  • Anchor Content
  • Types of Enhanced Content
  • Partnerships
  • Content Marketing Case Studies
  • Review of What We Learned

1 Readings

  • 10 Case Studies That Show Real Impact of Content Marketing

Discussion Milestone 4: Creating Outstanding Content

    • 1 Discussion
Show info about module content

1 Discussions

  • Discussion Milestone 4

Module Review

    • 1 Assignment
Show info about module content

1 Assignment

  • Module 4 Quiz

Course Wrap-Up

    • 1 Videos
    • 1 Discussion
Show info about module content

1 Discussions

  • Self-Reflection

1 Videos

  • Course Summary

Auto Summary

Enhance your search engine optimization skills with the "Advanced Content and Social Tactics to Optimize SEO" course, tailored for professionals in the Sales & Marketing domain. Offered by Coursera, this comprehensive course dives deep into the dynamic ecosystems of content marketing and social media, highlighting their pivotal roles in boosting website search results. You'll explore strategic ways to integrate these channels into your SEO efforts and harness influence marketing to solidify your website’s authority. With a total duration of 1080 minutes, the course is available through Starter and Professional subscription plans. Ideal for marketing professionals looking to elevate their SEO strategies and drive impactful online presence.

Eric Enge
Instructor

Eric Enge