Monthly Subscription Starting at AED 99 + VAT

Advertising and E-commerce on TikTok
  • Level Foundation
  • Duration 4 hours
  • Course by Aptly
  • Offered by

About

This is the third course in the Marketing with TikTok specialization. In this course, you will explore different ways to advertise on TikTok and how to utilize each one. You will also learn strategies on how to use TikTok for E-commerce. You will discover the analytics platform that TikTok has built and how to use it to optimize your advertising efforts on this exciting platform.

Modules

Advertising on TikTok

    • 7 Videos
    • 2 Readings
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Graded Quiz: Advertising on TikTok

7 Videos

  • Intro: Advertising and ecommerce on TikTok
  • Advertising on TikTok
  • Different advertising options on TikTok
  • Best Practices for Creating Ads
  • Building campaigns in TikTok Ads
  • Evaluating campaign success
  • Optimizing campaigns

2 Readings

  • Join Aptly’s Marketing with TikTok Community!
  • Advertising options sheet

Ecommerce on TikTok

    • 4 Videos
    • 1 Readings
    • 2 Assignment
Show info about module content

2 Assignment

  • Evaluate accounts that are promoting/selling products
  • Graded Quiz: Ecommerce on TikTok

4 Videos

  • Evolution of E-commerce on TikTok
  • How Businesses Can Sell & Promote Their Products
  • Best Practices for Selling & Promoting Products
  • Shopify integration

1 Readings

  • Ecommerce Case Studies

Analytics and evaluation

    • 4 Videos
    • 2 Assignment
Show info about module content

2 Assignment

  • Practice Quiz: Evaluate Sample Analytics and Make Decisions
  • Graded Quiz: Analytics and Evaluation

4 Videos

  • The importance of measuring
  • Overview of TikTok Analytics
  • How to interpret TikTok Analytics
  • How to use analytics to evaluate success and inform future strategy

Toolkit

    • 1 Videos
    • 1 Discussion
Show info about module content

1 Discussions

  • Share Your Thoughts!

1 Videos

  • Conclusion

Auto Summary

Discover how to harness the power of TikTok for advertising and e-commerce in this foundational course by Coursera. Over 240 minutes, learn various advertising strategies, utilize TikTok's analytics platform, and optimize your efforts. Available with Starter and Professional subscriptions, this course is perfect for sales and marketing enthusiasts looking to expand their digital marketing skills.

Anke Audenaert
Instructor

Anke Audenaert