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Advertising with Meta
  • Level Foundation
  • Duration 23 hours
  • Course by Meta
  • Offered by

About

This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio. By the end of this course, you will be able to: - Structure campaigns in Meta Ads Manager - Identify the major components and elements of an ad in Meta Ads Manager - Build an ad that aligns with your marketing objectives and target it to your intended audience - Set a budget, placement, and schedule for your ads in Meta Ads Manager - Edit and troubleshoot your ads in Meta Ads Manager This course is intended for people who want to learn how to use Meta Ads Manager to create, manage and optimize campaigns on Facebook and Instagram. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps. Ideally, learners have already completed the four previous courses in this program.

Modules

Course Introductory Materials

    • 4 Videos
    • 6 Readings
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4 Videos

  • Introduction to the Meta Social Media Marketing Professional Certificate
  • Advertising with Meta Ads Manager Overview
  • Introduction to Daniel Kob
  • Careers in Digital Marketing

6 Readings

  • Advertising with Meta Course Syllabus
  • Join the Meta Social Media Marketing Community!
  • How to Be Successful in This Course
  • Professional Certificate Job Search Resources Overview
  • User Interface Note: Professional Certificate Content
  • Community Guidelines

Introduction to Ads Manager

    • 4 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Introduction to Ads Manager Practice Quiz

4 Videos

  • First Steps in Meta Ads Manager Overview
  • Meta Advertising Tools
  • Ad Placements
  • The Meta Ad Auction

1 Readings

  • Glossary of Terms

Understanding Campaign Structure and First Steps in Ads Manager

    • 4 Videos
    • 1 Assignment
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1 Assignment

  • First Steps in Meta Ads Manager Quiz

4 Videos

  • Campaign Structure
  • Set Up Your Ad Account
  • How to Navigate Ads Manager
  • First Steps in Meta Ads Manager Conclusion

Find the Campaign Objective that Matches Your Business Goal

    • 3 Videos
    • 2 Readings
    • 1 Assignment
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1 Assignment

  • Find the Campaign Objective that Matches Your Business Goal Practice Quiz

3 Videos

  • Determine Your Campaign Objective and Budget Overview
  • Set a Campaign Objective
  • Examples of Campaigns in Ads Manager

2 Readings

  • Overview of Available Campaign Objectives
  • Determine Whether You Fall into a Special Advertising Category

Set Your Campaign Budget

    • 4 Videos
    • 2 Readings
    • 1 Assignment
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1 Assignment

  • Determine Your Campaign Objective and Budget Quiz

4 Videos

  • Determine Your Campaign Budget
  • Set a Budget in Ads Manager
  • Campaign Bid Strategies
  • Determine Your Campaign Objective and Budget Conclusion

2 Readings

  • Campaign Bid Strategy Guide
  • A/B Testing

Creating an Audience in Ads Manager

    • 7 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Creating an Audience in Ads Manager Practice Quiz

7 Videos

  • Select Your Audience, Placements and Schedule Overview
  • Introduction to Audiences in Ads Manager
  • The 3 Types of Audience
  • Core Audiences
  • Introduction to Meta Pixel
  • Custom Audiences
  • Lookalike Audiences

1 Readings

  • Targeting Options for Core Audiences

Choose the Placements and Schedule for Your Ad in Ads Manager

    • 5 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Select Your Audience, Placements and Schedule Quiz

5 Videos

  • Choose Ad Placements in Ads Manager
  • Optimization & Spending Controls
  • Schedule Your Ad Set
  • Estimate Your Audience Reach
  • Select Your Audience, Placements and Schedule Conclusion

1 Readings

  • Overview of Available Ad Placements

How to Create Your Ads in Ads Manager

    • 4 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • How to Create Your Ads in Ads Manager Practice Quiz

4 Videos

  • Create Your Ads and Evaluate Your Campaign Results Overview
  • Ad Formats
  • Create Your Ads in Ads Manager
  • Edit and Troubleshoot Your Campaign

2 Readings

  • Overview of Available Ad Formats
  • Adhering to Policies in Ads Manager

Monitor and Understand Your Campaign Results

    • 4 Videos
    • 2 Readings
    • 1 Assignment
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1 Assignment

  • Create Your Ads and Evaluate Your Campaign Results Quiz

4 Videos

  • Understand Your Campaign Performance
  • Analyze Your Campaign Results
  • How the Campaign Objective Determines Your Key Metrics
  • Create Your Ads and Evaluate Your Campaign Results Conclusion

2 Readings

  • Guide: Analyzing Your Campaign Results
  • Study App: Prepare for the Meta Digital Marketing Associate Certification Exam

Full Rundown

    • 4 Videos
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Advertising with Meta Quiz

4 Videos

  • Build a Full Campaign in Facebook Ads Manager Overview
  • Campaign Brief for Ads Manager Walk Through
  • Campaign Creation in Ads Manager Walk Through
  • Project Overview: Build A Campaign in Facebook Ads Manager

Career Information

    • 2 Videos
    • 2 Readings
    • 1 Discussion
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1 Discussions

  • Share Your Thoughts!

2 Videos

  • Congratulations!
  • What's Next?

2 Readings

  • Interviewing & Job Search Planning
  • What's Next?

Auto Summary

"Advertising with Meta" is a foundational course designed for individuals eager to master Meta Ads Manager for Facebook and Instagram campaigns. Led by Coursera, this course covers structuring campaigns, selecting objectives, targeting audiences, and optimizing ad performance. Ideal for beginners with basic internet skills, the course spans 1380 minutes and is available through a Starter subscription. By the end, learners will create a real ad campaign, enhancing their social media marketing portfolio.

Daniel Kob
Instructor

Daniel Kob