- Level Intermediate
- Duration 3 hours
- Course by Coursera Project Network
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Offered by
About
In this project you will learn how to use segments in Google Analytics and how they provide a deeper analysis of your website visitors. You will learn how to set up and use segments. You will learn about system segments and custom segments. You will also learn how to import segments. You will understand how using segments helps you make better decisions when it comes to increasing and converting your website traffic. Note: This course works best for learners who are based in the North America region. We're currently working on providing the same experience in other regions.Modules
How to Use Segments in Google Analytics for Deeper Analysis
1
Assignment
- Graded Quiz: Test your Project understanding
1
Discussions
- How will you use segments in Google Analytics?
1
Labs
- How to Use Segments in Google Analytics for Deeper Analysis
1
Readings
- Project-based Course Overview
Auto Summary
Enhance your sales and marketing skills with the "Analyze Website Visitors with Google Analytics Segments" course offered by Coursera. This intermediate-level course dives deep into the intricacies of using Google Analytics segments to gain a comprehensive understanding of your website visitors. Throughout the course, you'll master the setup and application of system and custom segments, as well as learn to import segments for thorough analysis. By leveraging these tools, you'll be equipped to make data-driven decisions that can significantly improve and convert your website traffic. Ideal for learners in North America, this engaging 180-minute course is designed to provide practical insights and actionable knowledge. Available for free, it’s a valuable resource for marketers and sales professionals looking to optimize their web analytics capabilities. Join now and take a decisive step towards mastering web visitor analysis with Google Analytics.

Carma Baughman