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Branding for Differential Advantage with Jagdish Sheth
  • Level Foundation
  • Duration 9 hours
  • Course by Kennesaw State University
  • Offered by

About

This course suggests how branding creates value for the product through standardization and quality assurance. Branding can also differentiate your product or offering compared to competitors. In marketing, it is the ultimate differential advantage. Branding also creates a value independent of the product or service you’re offering. It is an intangible asset often commanding 5-10 times product revenue. For example, the highest brand value today is Apple, which has replaced Coca Cola as the highest intangible value asset.

Modules

Course Information

    • 1 Videos
    • 5 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Meet and Greet

1 Videos

  • Course Intro

5 Readings

  • About This Course
  • About the Assignments
  • Discussion Forum Guidelines
  • About Peer Reviews
  • Get help and meet other learners in this course. Join your discussion forums!

The Competitive Positioning of Brands

    • 13 Videos
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • Module 1 Practice Quiz
  • Module 1 Summative Quiz

1 Discussions

  • General Course Discussion

13 Videos

  • The Competitive Positioning of Brands - 01
  • The Competitive Positioning of Brands - 02
  • The Competitive Positioning of Brands - 03
  • The Competitive Positioning of Brands - 04
  • The Competitive Positioning of Brands - 05
  • The Competitive Positioning of Brands - 06
  • The Competitive Positioning of Brands - 07
  • The Competitive Positioning of Brands - 08
  • The Competitive Positioning of Brands - 09
  • The Competitive Positioning of Brands - 10
  • The Competitive Positioning of Brands - 11
  • The Competitive Positioning of Brands - 12
  • The Competitive Positioning of Brands - 13

Branding for Differential Advantage (part 1)

    • 11 Videos
    • 2 Assignment
Show info about module content

2 Assignment

  • Module 2A Practice Quiz
  • Module 2A Summative Quiz

11 Videos

  • Branding for Differential Advantage - 01
  • Branding for Differential Advantage - 02
  • Branding for Differential Advantage - 03
  • Branding for Differential Advantage - 04
  • Branding for Differential Advantage - 05
  • Branding for Differential Advantage - 06
  • Branding for Differential Advantage - 07
  • Branding for Differential Advantage - 08
  • Branding for Differential Advantage - 09
  • Branding for Differential Advantage - 10
  • Branding for Differential Advantage - 11

Branding for Differential Advantage (part 2)

    • 11 Videos
    • 2 Assignment
Show info about module content

2 Assignment

  • Module 2B Practice Quiz
  • Module 2B Summative Quiz

11 Videos

  • Branding for Differential Advantage - 12
  • Branding for Differential Advantage - 13
  • Branding for Differential Advantage - 14
  • Branding for Differential Advantage - 15
  • Branding for Differential Advantage - 16
  • Branding for Differential Advantage - 17
  • Branding for Differential Advantage - 18
  • Branding for Differential Advantage - 19
  • Branding for Differential Advantage - 20
  • Branding for Differential Advantage - 21
  • Branding for Differential Advantage - 22

Do Brands Have Nine Lives? (part 1)

    • 11 Videos
    • 2 Assignment
Show info about module content

2 Assignment

  • Module 3A Practice Quiz
  • Module 3A Summative Quiz

11 Videos

  • Do Brands Have Nine Lives? - 01
  • Do Brands Have Nine Lives? - 02
  • Do Brands Have Nine Lives? - 03
  • Do Brands Have Nine Lives? - 04
  • Do Brands Have Nine Lives? - 05
  • Do Brands Have Nine Lives? - 06
  • Do Brands Have Nine Lives? - 07
  • Do Brands Have Nine Lives? - 08
  • Do Brands Have Nine Lives? - 09
  • Do Brands Have Nine Lives? - 10
  • Do Brands Have Nine Lives? - 11

Do Brands Have Nine Lives? (part 2)

    • 10 Videos
    • 2 Assignment
Show info about module content

2 Assignment

  • Module 3B Practice Quiz
  • Module 3B Summative Quiz

10 Videos

  • Do Brands Have Nine Lives? - 12
  • Do Brands Have Nine Lives? - 13
  • Do Brands Have Nine Lives? - 14
  • Do Brands Have Nine Lives? - 15
  • Do Brands Have Nine Lives? - 16
  • Do Brands Have Nine Lives? - 17
  • Do Brands Have Nine Lives? - 18
  • Do Brands Have Nine Lives? - 19
  • Do Brands Have Nine Lives? - 20
  • Do Brands Have Nine Lives? - 21

Final Project (Peer Reviewed)

    • 1 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Submit Your Project Here

1 Readings

  • About Peer Reviews

Auto Summary

"Branding for Differential Advantage with Jagdish Sheth" is an insightful course tailored for individuals in the Sales & Marketing domain. This foundational course, instructed by the esteemed Jagdish Sheth, delves into the pivotal role of branding in creating value through standardization and quality assurance. It explores how a strong brand can set your product apart from competitors, serving as the ultimate differential advantage in the marketplace. Participants will learn about the substantial intangible asset that a brand represents, often commanding significant value beyond the product or service itself, exemplified by leading brands like Apple. With a comprehensive duration of 540 minutes, this course is available through Coursera and offers two subscription options: Starter and Professional, catering to different learning needs and professional aspirations. Ideal for marketing professionals, entrepreneurs, and anyone keen on understanding the power of branding, this course promises to equip learners with essential knowledge to leverage branding for competitive advantage.

Jagdish Sheth
Instructor

Jagdish Sheth