Building a Business Presence With Facebook Marketing
By the end of this project-based course, you will understand the basics of applying Digital Marketing on Facebook. The course will walk you through setting up digital marketing for a fictitious company, the Belltown Bakery in downtown Seattle. The course begins with setting up a fictitious business page on Facebook. You will then learn how to navigate your Facebook account, including setting up advertisements. You will then learn how to post content and boost a post. We will then cover tools available to engage with Facebook users and grow your audience on Facebook.
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- Level Beginner
- Duration 2 hours
- Course by Coursera Project Network
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Offered by
About
By the end of this project-based course, you will understand the basics of applying Digital Marketing on Facebook. The course will walk you through setting up digital marketing for a fictitious company, the Belltown Bakery in downtown Seattle. The course begins with setting up a fictitious business page on Facebook. You will then learn how to navigate your Facebook account, including setting up advertisements. You will then learn how to post content and boost a post. We will then cover tools available to engage with Facebook users and grow your audience on Facebook.Modules
Building your Business on Facebook
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2
Readings
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1
Plugin
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1
Lab
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1
Assignment
1
Assignment
- Graded Quiz: Test your Project Understanding
1
Labs
- Building a Business Presence With Facebook Marketing
2
Readings
- Facebook Marketing Course Overview
- Community Discussion Forum
Auto Summary
Discover the essentials of Digital Marketing with "Building a Business Presence With Facebook Marketing." This engaging and practical course is designed to introduce you to the fundamentals of leveraging Facebook for business growth, specifically within the Sales & Marketing domain. Guided by the expert instructors at Coursera, you'll embark on a hands-on journey, setting up a digital marketing strategy for a hypothetical company, Belltown Bakery, located in downtown Seattle. You'll start by creating a business page on Facebook, then progress to navigating account settings and crafting effective advertisements. The course also covers the techniques for posting content, boosting posts, and utilizing various tools to engage with your audience and expand your reach. With a total duration of 120 minutes, this beginner-level course is accessible and free, making it an excellent opportunity for newcomers looking to build a solid foundation in Facebook marketing. Whether you're a small business owner, aspiring marketer, or simply keen to enhance your digital marketing skills, this course provides valuable insights and practical experience to help you succeed on Facebook.
Kathleen Bergner