Monthly Subscription Starting at AED 99 + VAT

Level Foundation
Course by State Bank of India
Total students 1,445 enrolled
Offered by

About

Traditional marketing is becoming less effective as digital marketing enhances the way customers interact and engage with a brand in real-time. Providing truly relevant, exciting and useful content to prospects and customers to help them stay loyal is of immense significance.

The course aims to equip learners with the necessary skills and ideas for creating, promoting and optimising content in the digital medium to attract, engage and retain loyal customers.

What you will learn

Introduction to Content Marketing
Digital Marketing Ecosystem & Content Marketing
The role of Customer Segmentation & Persona
Content Marketing Tools
Content Marketing Channels
Skills for Effective Content Marketing Strategy
Content Creation Framework
Resources and Tools for effective Content Marketing
Effective Content Promotion &Success Measurement

Syllabus

Week 1 :Introduction to Content Marketing

Introduction &History of content marketing. The need for customer engagement and content marketing. Analysis of the digital eco-system. The role of social media marketing in customer engagement.

Week 2 : Content Creation Strategy

The role of appropriate content – Aligning content with customer segment/persona. Content Marketing Process. Content marketing tools for the Digital Era. Resources and Tools for effective Content Marketing.

Week 3 : Content Promotion Strategy

Leveraging storytelling in content. Content promotion in social media. Content creation and marketing skills.

Week 4 : Qualitative & Quantitative Assessment

Assessing the quality of content – providing appropriate content and value. Aiming for engagement, impressions and conversions. Managing ROI - Balance Quantitative and Qualitative Metrics.

Auto Summary

Discover the essentials of Content Marketing Strategy with this foundational course by edX. Perfect for sales and marketing professionals, it covers creating and promoting engaging digital content to drive customer actions. Available with Professional and Starter subscriptions.