Monthly Subscription Starting at AED 99 + VAT

Creating Global Brands with Jagdish Sheth
  • Level Foundation
  • Duration 5 hours
  • Course by Kennesaw State University
  • Offered by

About

It is becoming increasingly important to expand into foreign markets in order to achieve significant growth. This requires creating global brands such as IBM, Microsoft, Amazon, Starbucks, and Walmart. Global brands need to transcend cultural differences as well as compliance across countries with respect to logo, color, and other branding elements.

Modules

Course Information

    • 1 Videos
    • 4 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Meet and Greet

1 Videos

  • Course Intro

4 Readings

  • About the Assignments
  • Discussion Forum Guidelines
  • About Peer Reviews
  • Get help and meet other learners in this course. Join your discussion forums!

How to Create a Successful Global Brand (part 1)

    • 8 Videos
    • 1 Discussion
Show info about module content

1 Discussions

  • General Course Discussion

8 Videos

  • How to Create a Successful Global Brand - 01
  • How to Create a Successful Global Brand - 02
  • How to Create a Successful Global Brand - 03
  • How to Create a Successful Global Brand - 04
  • How to Create a Successful Global Brand - 05
  • How to Create a Successful Global Brand - 06
  • How to Create a Successful Global Brand - 07
  • How to Create a Successful Global Brand - 08

How to Create a Successful Global Brand (part 2)

    • 8 Videos
    • 2 Assignment
Show info about module content

2 Assignment

  • Module 1 Practice Quiz
  • Module 1 Summative Quiz

8 Videos

  • How to Create a Successful Global Brand - 09
  • How to Create a Successful Global Brand - 10
  • How to Create a Successful Global Brand - 11
  • How to Create a Successful Global Brand - 12
  • How to Create a Successful Global Brand - 13
  • How to Create a Successful Global Brand - 14
  • How to Create a Successful Global Brand - 15
  • How to Create a Successful Global Brand - 16

How Great Companies Build World Class Brands

    • 11 Videos
    • 2 Assignment
Show info about module content

2 Assignment

  • Module 2 Practice Quiz
  • Module 2 Summative Quiz

11 Videos

  • How Great Companies Build World Class Brands - 01
  • How Great Companies Build World Class Brands - 02
  • How Great Companies Build World Class Brands - 03
  • How Great Companies Build World Class Brands - 04
  • How Great Companies Build World Class Brands - 05
  • How Great Companies Build World Class Brands - 06
  • How Great Companies Build World Class Brands - 07
  • How Great Companies Build World Class Brands - 08
  • How Great Companies Build World Class Brands - 09
  • How Great Companies Build World Class Brands - 10
  • How Great Companies Build World Class Brands - 11

Final Project (Peer Reviewed)

    • 1 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Submit Your Project Here

1 Readings

  • About Peer Reviews

Auto Summary

Unlock the secrets to building global brands with Jagdish Sheth in this foundational Sales & Marketing course. Learn to navigate cultural differences and compliance challenges to create iconic brands like IBM, Microsoft, and Amazon. Offered by Coursera, this 300-minute course is available through Starter and Professional subscriptions, perfect for aspiring marketers aiming for international growth.

Jagdish Sheth
Instructor

Jagdish Sheth