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Customer Centric Innovation
  • Level Foundation
  • Duration 7 hours
  • Course by University of Illinois Urbana-Champaign
  • Offered by

About

Successful innovation starts with understanding customer needs and ends with a delighted customer. This course is created to develop a holistic understanding of customers’ role in developing successful innovations and how to capture and utilize customer information to create successful innovations.

Modules

Course Orientation

    • 1 Videos
    • 2 Readings
    • 1 Assignment
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1 Assignment

  • Orientation Quiz

1 Videos

  • Course Introduction

2 Readings

  • Syllabus
  • About the Discussion Forums

Module 1 Overview

    • 1 Videos
    • 2 Readings
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1 Videos

  • Module 1 Introduction

2 Readings

  • Module 1 Overview
  • Module 1 Readings

Understanding Innovation and Customer-Centric Innovation

    • 4 Videos
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4 Videos

  • Customer-Centric Innovation
  • Why is Innovation Important?
  • What is Innovation?
  • Successful Innovation

Module 1 Review

    • 1 Assignment
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1 Assignment

  • Understanding Innovation and Customer-Centric Innovation Quiz

Module 2 Overview

    • 1 Videos
    • 2 Readings
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1 Videos

  • Module 2 Introduction

2 Readings

  • Module 2 Overview
  • Module 2 Readings

Innovation Adoption

    • 4 Videos
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4 Videos

  • Why Do Innovations Fail Part 1
  • Why Do Innovations Fail Part 2
  • Barriers to Innovation Adaption
  • Overcoming Barriers to Innovation Adaption

Module 2 Review

    • 1 Assignment
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1 Assignment

  • Innovation Adoption Quiz

Module 3 Overview

    • 1 Videos
    • 2 Readings
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1 Videos

  • Module 3 Introduction

2 Readings

  • Module 3 Overview
  • Module 3 Readings

Capturing Customer Needs to Fuel Innovation

    • 4 Videos
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4 Videos

  • Understanding Customer Needs Part 1
  • Understanding Customer Needs Part 2
  • Perceptions and Observations - Overcoming Issues with Enquiry Method
  • Empathy and Lead Users

Module 3 Review

    • 1 Assignment
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1 Assignment

  • Capturing Customer Needs to Fuel Innovation Quiz

Module 4 Overview

    • 1 Videos
    • 2 Readings
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1 Videos

  • Module 4 Introduction

2 Readings

  • Module 4 Overview
  • Module 4 Readings

Customer Driven Innovation Strategy

    • 4 Videos
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4 Videos

  • Strategy to Innovation
  • Fuzzy Front End of Innovation
  • Ideation and Creativity
  • Barriers to Creativity

Module 4 Review

    • 1 Assignment
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1 Assignment

  • Customer Driven Innovation Strategy Quiz

End of Course material

    • 1 Plugin
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Auto Summary

Discover the art of Customer Centric Innovation in this foundational Sales & Marketing course by Coursera. Learn to understand and leverage customer needs for successful innovations over 420 minutes of engaging content. Ideal for beginners, start with a Starter subscription to enhance your customer-focused innovation skills. Perfect for aspiring marketers and innovators aiming to delight their customers.

Ravi Mehta
Instructor

Ravi Mehta