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Digital Marketing Analytics
  • Level Foundation
  • Duration 16 hours
  • Course by O.P. Jindal Global University
  • Offered by

About

Welcome to the Digital Marketing Analytics course! We live in an era of digital technology and most marketing activities are shifting to digital platforms. It is indispensable for businesses to proactively take action on their websites, social media, blogs, and other digital platforms and to carefully examine the intent and action data of the consumers. A careful examination of the consumer or prospective consumer’s digital activity can provide deep insights that can make a company create winning products and cement its leadership position in the markets. This is a beginner-level course and revolves around the essential digital marketing platforms, actions, and key performance indicators or KPIs, and how those KPIs can be meaningfully translated into business actions. In this course, you will learn the fundamental concepts and principles of digital marketing analytics and how to use tools such as Google Analytics to track and analyze the performance of your digital marketing campaigns and understand the behavior of your audience. You will also learn how to use social media platforms to engage with your customers and measure the success of your social media marketing efforts. In addition to gaining a solid foundation in digital marketing analytics, you will also learn how to apply these principles to your own business or organization. You will learn how to identify the most important metrics for your business and develop strategies to improve your digital marketing performance. By the end of the course, you will have the knowledge and skills you need to succeed in the field of digital marketing analytics. Throughout the course, you will be exposed to real-world examples and used cases to help you understand the practical applications of digital marketing analytics. You will learn how to set up tracking and measurement systems, collect and analyze data, and use the insights you gain to improve the effectiveness of your digital marketing efforts. It is a beginner-level course, so there are no prerequisites for the course. Only skills that are needed are internet browsing and familiarity with social media platforms and fluency with the English language. You will need a laptop and wifi connection, a Google Analytics account, and social media accounts to practice as we progress in the course. You will have the following skills after the successful completion of the course: 1. Create a digital marketing plan 2. Create Ad Campaigns on Google Ads and use KPIs to evaluate the performance of campaigns 3. Use Google Analytics to get important data for marketing performance 4. Optimize the brand website for Google search engine 5. Use the latest technologies for digital marketing

Modules

Course Introduction

    • 2 Videos
    • 1 Readings
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2 Videos

  • Course Introduction
  • Meet Your Instructor

1 Readings

  • Course Overview

Understanding the Pillars of Digital Marketing

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Understanding the Pillars of Digital Marketing

1 Videos

  • Understanding the Pillars of Digital Marketing

1 Readings

  • Essential Reading: Understanding the Pillars of Digital Marketing

How Is Digital Marketing Different?

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • How Is Digital Marketing Different?

1 Videos

  • How Is Digital Marketing Different?

1 Readings

  • Essential Reading: How Is Digital Marketing Different?

Understanding the Online Customer Journey

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Understanding the Online Customer Journey

1 Videos

  • Understanding the Online Customer Journey

1 Readings

  • Essential Reading: Understanding the Online Customer Journey

Understand Various Ways in Which Businesses Can Reach Out to Consumers Digitally

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Understand Various Ways in Which Businesses Can Reach Out to Consumers Digitally

1 Videos

  • How Do Businesses Reach Customers Digitally?

1 Readings

  • Essential Reading: Understand Various Ways in Which Businesses Can Reach Out to Consumers Digitally

Models of Digital Marketing Strategy

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Models of Digital Marketing Strategy

1 Videos

  • Models of Digital Marketing Strategy

1 Readings

  • Essential Reading: Models of Digital Marketing Strategy

Digital Marketing Planning

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Digital Marketing Planning

1 Videos

  • Digital Marketing Planning

1 Readings

  • Essential Reading: Digital Marketing Planning

Essential Skills in Digital Marketing

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Essential Skills in Digital Marketing

1 Discussions

  • Important Skills for Digital Marketing

1 Videos

  • Essential Skills in Digital Marketing

1 Readings

  • Essential Reading: Essential Skills in Digital Marketing

Ethical and Legal Challenges in Digital Marketing

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Ethical and Legal Challenges in Digital Marketing

1 Videos

  • Ethical and Legal Challenges in Digital Marketing

1 Readings

  • Essential Reading: Ethical and Legal Issues in Digital Marketing

Week 1 Graded Quiz: Digital Marketing Channels and Process of Planning a Digital Marketing Program

    • 1 Assignment
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1 Assignment

  • Graded Quiz: Digital Marketing Channels and Process of Planning a Digital Marketing Program

Search Channels: Paid and Organic Search Results

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Search Channels: Paid and Organic Search Results

1 Videos

  • Search Channels: Paid and Organic Search Results

1 Readings

  • Essential Reading: Search Channels: Paid and Organic Search Results

Types of Display Advertising

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Types of Display Advertising

1 Videos

  • Types of Display Advertising

1 Readings

  • Essential Reading: Types of Display Advertising

Targeting in Digital Marketing

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Targeting in Digital Marketing

1 Videos

  • Targeting in Digital Marketing

1 Readings

  • Essential Reading: Targeting in Digital Marketing

Measuring the Effectiveness of Display Advertising

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Measuring the Effectiveness of Display Advertising

1 Videos

  • Measuring the Effectiveness of Display Advertising

1 Readings

  • Essential Reading: Measuring the Effectiveness of Display Advertising

Social Media Channels in Digital Marketing

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Social Media Channels in Digital Marketing

1 Discussions

  • Social Media Channels in Digital Marketing

1 Videos

  • Social Media Channels in Digital Marketing

1 Readings

  • Essential Reading: Social Media Channels in Digital Marketing

Programmatic Digital Advertising

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Programmatic Digital Advertising

1 Videos

  • Programmatic Digital Advertising

1 Readings

  • Essential Reading: Programmatic Digital Advertising

Challenges Faced by Display Advertisers

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Challenges Faced by Display Advertisers

1 Videos

  • Challenges Faced by Display Advertisers

1 Readings

  • Essential Reading: Challenges Faced by Display Advertisers

Week 2 Graded Quiz: The World of Display Advertising, Social Media Channels, and Programmatic Advertising

    • 1 Assignment
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1 Assignment

  • Graded Quiz: The World of Display Advertising, Social Media Channels, and Programmatic Advertising

Introduction to Search Engine Advertising

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Introduction to Search Engine Advertising

1 Discussions

  • Search Engine Advertising

1 Videos

  • Introduction to Search Engine Advertising

1 Readings

  • Essential Reading: Introduction to Search Engine Advertising

Google Ads Platform for Advertising

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Google Ads Platform for Advertising

1 Videos

  • Google Ads Platform for Advertising

1 Readings

  • Essential Reading: Google Ads Platform for Advertising

Understanding Ad Ranks and Ad Auction Models

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Understanding Ad Ranks and Ad Auction Models

1 Videos

  • Understanding Ad Ranks and Ad Auction Models

1 Readings

  • Essential Reading: Understanding Ad Ranks and Ad Auction Models

Trends in Search Engine Advertising

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Trends in Search Engine Advertising

1 Videos

  • Trends in Search Engine Advertising

1 Readings

  • Essential Reading: Trends in Search Engine Advertising

Introduction to Search Engine Optimization

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Introduction to Search Engine Optimization

1 Videos

  • Introduction to Search Engine Optimization

1 Readings

  • Essential Reading: Introduction to Search Engine Optimization

On-Page Search Engine Optimization

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • On-Page Search Engine Optimization

1 Videos

  • On-Page Search Engine Optimization

1 Readings

  • Essential Reading: On-Page Search Engine Optimization

Off-Page Search Engine Optimization

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Off-Page Search Engine Optimization

1 Videos

  • Off-Page Search Engine Optimization

1 Readings

  • Essential Reading: Off-Page Search Engine Optimization

Creating Optimum UX and UI

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Creating Optimum UX and UI

1 Videos

  • Creating Optimum UX and UI

1 Readings

  • Essential Reading: Creating Optimum UX and UI

Week 3 Graded Quiz: Search Engine Advertising and Search Engine Optimization

    • 1 Assignment
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1 Assignment

  • Graded Quiz: Search Engine Advertising and Search Engine Optimization

Introduction to Google Analytics

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Introduction to Google Analytics

1 Videos

  • Introduction to Google Analytics

1 Readings

  • Essential Reading: Introduction to Google Analytics

Key Google Analytics Metrics

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Key Google Analytics Metrics

1 Videos

  • Key Google Analytics Metrics

1 Readings

  • Essential Reading: Key Google Analytics Metrics

Attribution Models Determining Customer Acquisition

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Attribution Models Determining Customer Acquisition

1 Videos

  • Attribution Models Determining Customer Acquisition

1 Readings

  • Essential Reading: Attribution Models Determining Customer Acquisition

Making Web Analytics Actionable Through Impact Matrix

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Making Web Analytics Actionable Through Impact Matrix

1 Videos

  • Making Web Analytics Actionable Through Impact Matrix

1 Readings

  • Essential Reading: Making Web Analytics Actionable Through Impact Matrix

Voice Search, Beacon Technology, and Mico-Moment Marketing

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Voice Search, Beacon Technology, and Mico-Moment Marketing

1 Videos

  • Voice Search, Beacon Technology, and Micro-Moment Marketing

1 Readings

  • Essential Reading: Voice Search, Beacon Technology, and Mico-Moment Marketing

Artificial Intelligence in Advertising

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Artificial Intelligence in Advertising

1 Discussions

  • Artificial Intelligence in Marketing

1 Videos

  • Artificial Intelligence in Advertising

1 Readings

  • Essential Reading: Artificial Intelligence in Advertising

Chatbots, Virtual Reality, and Augmented Reality

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Chatbots, Virtual Reality, and Augmented Reality

1 Videos

  • Chatbots, Virtual Reality, and Augmented Reality

1 Readings

  • Essential Reading: Chatbots, Virtual Reality, and Augmented Reality

Blockchain-Based Digital Advertising

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Blockchain-Based Digital Advertising

1 Videos

  • Blockchain-Based Digital Advertising

1 Readings

  • Essential Reading: Blockchain-Based Digital Advertising

Week 4 Graded Quiz: Digital Analytics, Impact Matrix, and Emerging Technologies in Digital Marketing

    • 1 Assignment
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1 Assignment

  • Graded Quiz: Digital Analytics, Impact Matrix, and Emerging Technologies in Digital Marketing

Course Wrap-Up Video

    • 1 Videos
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1 Videos

  • Course Wrap-Up Video

Auto Summary

Dive into the world of Digital Marketing Analytics with this beginner-level course designed for aspiring marketers. Guided by expert instructors on Coursera, you'll explore essential digital platforms, KPIs, and tools like Google Analytics to enhance your marketing strategies. Over approximately 960 minutes, this foundation-level course will equip you with the skills to create effective digital marketing plans, optimize websites, and measure campaign success. Perfect for beginners with basic internet and social media familiarity, subscribe today to transform your digital marketing prowess.

Dr. Janardan Krishna Yadav
Instructor

Dr. Janardan Krishna Yadav