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Digital Marketing Analytics in Practice
  • Level Foundation
  • Duration 20 hours
  • Course by University of Illinois Urbana-Champaign
  • Offered by

About

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business' suite of online programs, including the iMBA and iMSM.

Modules

About the Course and Your Classmates

    • 3 Videos
    • 6 Readings
    • 1 Quiz
Show info about module content

3 Videos

  • Welcome to Digital Marketing Analytics in Practice
  • About Prof Kevin Hartman
  • Learn on Your Terms

6 Readings

  • Syllabus
  • About the Discussion Forums
  • About the Rubric for Peer Assessment
  • Getting to Know Your Classmates
  • Glossary
  • Online Education at Gies College of Business

1 Quiz

  • Orientation Quiz

Module 1 Overview

    • 1 Videos
    • 2 Readings
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1 Videos

  • Module 1 Introduction

2 Readings

  • Module 1 Overview
  • Module 1 Readings

Lesson 1: A Plan for Your Analytics Expedition

    • 1 Videos
    • 1 Quiz
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1 Videos

  • A Plan for Your Analytics Expedition

1 Quiz

  • Lesson 1 Practice Quiz

Lesson 2: Identifying Your Business Objective

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Identifying Your Business Objective

1 Quiz

  • Lesson 2 Practice Quiz

Lesson 3: Data, Data Everywhere

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Data, Data Everywhere

1 Quiz

  • Lesson 3 Practice Quiz

Lesson 4: Finding Insights

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Finding Insights

1 Quiz

  • Lesson 4 Practice Quiz

Lesson 5: Getting Your Story Straight

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Getting Your Story Straight

1 Quiz

  • Lesson 5 Practice Quiz

Module 1 Review

    • 1 Quiz
Show info about module content

1 Quiz

  • Module 1 Quiz

Module 1 Peer Assessment [Honors Assignment]

    • 1 PeerReview
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1 Peer Review

  • Module 1 Peer Assessment

Module 2 Overview

    • 1 Videos
    • 2 Readings
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1 Videos

  • Module 2 Introduction

2 Readings

  • Module 2 Overview
  • Module 2 Readings

Lesson 1: Principles of Dataviz

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Principles of Dataviz

1 Quiz

  • Lesson 1 Practice Quiz

Lesson 2: Sophisticated Use of Contrast

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Sophisticated Use of Contrast

1 Quiz

  • Lesson 2 Practice Quiz

Lesson 3: Ensuring Clear Meaning

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Ensuring Clear Meaning

1 Quiz

  • Lesson 3 Practice Quiz

Lesson 4: Applying Visual Polish

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Applying Visual Polish

1 Quiz

  • Lesson 4 Practice Quiz

Lesson 5: Dashboarding

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Dashboarding

1 Quiz

  • Lesson 5 Practice Quiz

Module 2 Review

    • 1 Quiz
Show info about module content

1 Quiz

  • Module 2 Quiz

Module 2 Peer Assessment [Honors Assignment]

    • 1 PeerReview
Show info about module content

1 Peer Review

  • Module 2 Peer Assessment

Module 3 Overview

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Module 3 Introduction

2 Readings

  • Module 3 Overview
  • Module 3 Readings

Lesson 1: Plan

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Plan

1 Quiz

  • Lesson 1 Practice Quiz

Lesson 2: Collect

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Collect

1 Quiz

  • Lesson 2 Practice Quiz

Lesson 3: Analyze

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Analyze

1 Quiz

  • Lesson 3 Practice Quiz

Lesson 4: Report

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Report

1 Quiz

  • Lesson 4 Practice Quiz

Module 3 Review

    • 1 Quiz
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1 Quiz

  • Module 3 Quiz

Module 3 Peer Assessment [Honors Assignment]

    • 1 PeerReview
Show info about module content

1 Peer Review

  • Module 3 Peer Assessment

Module 4 Overview

    • 1 Videos
    • 2 Readings
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1 Videos

  • Module 4 Introduction

2 Readings

  • Module 4 Overview
  • Module 4 Readings

Lesson 1: The Promise of Technology

    • 1 Videos
    • 1 Quiz
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1 Videos

  • The Promise of Technology

1 Quiz

  • Lesson 1 Practice Quiz

Lesson 2: Technology's Dark Side Part I

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Technology's Dark Side Part I

1 Quiz

  • Lesson 2 Practice Quiz

Lesson 3: Technology's Dark Side Part II

    • 1 Videos
    • 1 Quiz
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1 Videos

  • Technology's Dark Side Part II

1 Quiz

  • Lesson 3 Practice Quiz

Lesson 4: Implications for Analysts

    • 1 Videos
    • 1 Quiz
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1 Videos

  • The Implications for Analysts

1 Quiz

  • Lesson 4 Practice Quiz

Module 4 Review

    • 2 Readings
    • 1 Quiz
    • 1 PeerReview
    • 1 Plugin
Show info about module content

1 Peer Review

  • Module 4 Peer Assessment

2 Readings

  • Congratulations on completing the course!
  • Get Your Course Certificate

1 Quiz

  • Module 4 Quiz

Auto Summary

Unlock the power of data-driven marketing with the "Digital Marketing Analytics in Practice" course, designed for those eager to delve into the dynamic Sales & Marketing domain. Led by the esteemed Gies College of Business, this foundational course equips learners with essential web analytics skills, marrying the art and science of digital marketing. Through this second installment in a comprehensive series, participants will master the selection of appropriate web analytic tools, develop robust methods for data collection, analysis, and visualization, and harness data to inform strategic decisions for agencies, organizations, or clients. This engaging 1,200-minute course is available on Coursera, offering flexible subscription options, including a Starter plan to accommodate diverse learning needs. Ideal for aspiring marketing professionals and analysts, this program also complements advanced online degrees such as the iMBA and iMSM. Elevate your marketing expertise with practical, real-world applications and become proficient in leveraging analytics to drive impactful business outcomes.

Kevin Hartman
Instructor

Kevin Hartman