The Digital Marketing Revolution
The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores.
Buy Now AED 274.99 + VAT
Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- Duration 27 hours
- Course by University of Illinois Urbana-Champaign
-
Offered by
About
The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business' suite of online programs, including the iMBA and iMSM.Modules
About the Course
-
4
Videos
-
6
Readings
-
1
Quiz
-
1
Plugin
4
Videos
- Course Introduction
- Meet Your Instructors
- Meet Your Instructor - Steve Raquel
- The Impact of the Gies Community
6
Readings
- Syllabus
- Course Diagram
- Glossary
- Brand Descriptions
- About the Discussion Forums
- Online Education at Gies College of Business
1
Quiz
- Orientation Quiz
About Your Classmates
-
1
Readings
-
1
Discussion
1
Discussions
- Getting to Know Your Classmates
1
Readings
- Updating Your Profile
Background Information
-
2
Videos
-
1
Readings
2
Videos
- Digital vs. Analog (Part 1)
- Digital vs. Analog (Part 2)
1
Readings
- Readings, Videos, & Audio
Module 1 Information
-
2
Readings
2
Readings
- Module 1 Overview
- Module 1 Readings
Basic Concept: Domination
-
1
Videos
1
Videos
- Basic Concept: Domination
Key Concepts: Efficiency
-
2
Videos
2
Videos
- Lecture 1: Efficiency (Part 1)
- Lecture 1: Efficiency (Part 2)
Case Study: Apple AirTags
-
1
Videos
-
1
Readings
-
1
PeerReview
1
Peer Review
- Case Discussion: Apple AirTags
1
Videos
- Case Study: Apple AirTags
1
Readings
- Optional Resources for Apple Air Tags
Key Concepts: Democracy
-
2
Videos
2
Videos
- Lecture 2: Democracy (Part 1)
- Lecture 2: Democracy (Part 2)
Expert Interview: Brooke Elliott
-
1
Videos
1
Videos
- Expert Interview: Brooke Elliott
Module 1 Quiz
-
1
Quiz
1
Quiz
- Digital Dominance Quiz
HONORS ASSIGNMENT: Online Review
-
1
Videos
-
1
PeerReview
1
Peer Review
- Exercise: Online Review
1
Videos
- Exercise: Online Review
Module 2 Overview
-
2
Readings
2
Readings
- Module 2 Overview
- Module 2 Readings
Basic Concept: Resistance
-
1
Videos
1
Videos
- Basic Concept: Resistance
Key Concepts: Physicality
-
2
Videos
2
Videos
- Lecture 1: Physicality (Part 1)
- Lecture 1: Physicality (Part 2)
Case Study: Disposable Cameras
-
1
Videos
-
1
Readings
-
1
PeerReview
1
Peer Review
- Case Discussion: Disposable Cameras
1
Videos
- Case Study: Disposable Cameras
1
Readings
- Optional Resources for Disposable Cameras Case
Key Concepts: Protection
-
2
Videos
2
Videos
- Lecture 2: Protection (Part 1)
- Lecture 2: Protection (Part 2)
Expert Interview: William Best
-
1
Videos
1
Videos
- Expert Interview: William Best
Module 2 Quiz
-
1
Quiz
1
Quiz
- Analog Resistance Quiz
HONORS ASSIGNMENT: Write and send physical letter
-
1
Videos
-
1
PeerReview
1
Peer Review
- Exercise: Write and send physical letter
1
Videos
- Exercise: Letter Writing
Module 3 Overview
-
2
Readings
2
Readings
- Module 3 Overview
- Module 3 Readings
Basic Concept: Synergy
-
1
Videos
1
Videos
- Basic Concept: Synergy
Key Concepts: Glocal
-
2
Videos
2
Videos
- Lecture 1: Glocal (Part 1)
- Lecture 1: Glocal (Part 2)
Case Study: Amazon Go
-
1
Videos
-
1
Readings
-
1
PeerReview
1
Peer Review
- Case Discussion: Amazon Go
1
Videos
- Case Study: Amazon Go
1
Readings
- Optional Resources for Amazon Go Case
Key Concepts: TouchTech
-
2
Videos
2
Videos
- Lecture 2: TouchTech (Part 1)
- Lecture 2: TouchTech (Part 2)
Expert Interview: Craig Steensma
-
1
Videos
1
Videos
- Expert Interview: Craig Steensma
Module 3 Quiz
-
1
Quiz
1
Quiz
- Digital & Analog Synergy Quiz
HONORS ASSIGNMENT: AUGMENTED REALITY APP
-
1
Videos
-
1
PeerReview
1
Peer Review
- Exercise: Augmented Reality App
1
Videos
- Exercise: Augmented Reality App
Module 4 Overview
-
2
Readings
2
Readings
- Module 4 Overview
- Module 4 Readings
Basic Concept: Transformation
-
1
Videos
1
Videos
- Basic Concept: Transformation
Key Concepts: Embracing
-
2
Videos
2
Videos
- Lecture 1: Embracing (Part 1)
- Lecture 1: Embracing (Part 2)
Case Study: Museum of Ice Cream
-
1
Videos
-
1
Readings
-
1
PeerReview
1
Peer Review
- Case Discussion: Museum of Ice Cream
1
Videos
- Case Study: Museum of Ice Cream
1
Readings
- Optional Resources for the Museum of Ice Cream Case
Key Concepts: Distancing
-
2
Videos
2
Videos
- Lecture 2: Distancing (Part 1)
- Lecture 2: Distancing (Part 2)
Expert Interview: Matt Difanis
-
1
Videos
1
Videos
- Expert Interview: Matt Difanis
Module 4 Quiz
-
1
Quiz
1
Quiz
- Analog Transformation Quiz
Course Wrap Up
-
2
Videos
-
2
Readings
-
1
Plugin
2
Videos
- Course Conclusion
- Learn on Your Terms
2
Readings
- Congratulations on completing the course!
- Get Your Course Certificate
HONORS ASSIGNMENT: DIGITAL DETOX
-
1
Videos
-
1
PeerReview
1
Peer Review
- Exercise: Digital Detox
1
Videos
- Exercise: Digital Detox
Auto Summary
"The Digital Marketing Revolution" course offers a deep dive into the evolving landscape of sales and marketing, guided by expert instructors from the Gies College of Business. It explores the intersection of Analog and Digital worlds, focusing on how digital technologies impact traditional marketing practices. The course covers key concepts like Domination, Resistance, Synergy, and Transformation, with interactive content including video lectures, case studies, and hands-on exercises. Ideal for foundational learners, it's available through various subscription options—Starter, Professional, and Paid—and can be completed in approximately 1620 minutes. Join to enhance your marketing acumen and navigate the digital shift effectively.
Aric Rindfleisch
Steve Raquel