Buy Now AED 274.99 + VAT

Monthly Subscription Starting at AED 99 + VAT

Engagement & Nurture Marketing Strategies
  • Level Foundation
  • Duration 9 hours
  • Course by Northwestern University
  • Offered by

About

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies. Additional MOOC 3 faculty include: * Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt) * Stanford Smith (CEO, Pushing Social) * Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios) * Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)

Modules

Goals, metrics, and limitations of the three social strategies.

    • 5 Videos
    • 7 Readings
Show info about module content

5 Videos

  • Social Strategies Used by Organizations Today
  • Engagement Marketing Social Strategy
  • Engagement Example: Cadbury Dairy Milk
  • Engagement Example: Old Spice
  • How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy

7 Readings

  • Welcome to MOOC 3!
  • Meet Your Instructors
  • Grading and Logistics
  • Social Marketing Toolkits
  • Course Bookstore
  • A Note of the Frequency of Capstone Offerings
  • Special Toolkits for Paid/Financial Aid Learners

Effective marketing with multi-media.

    • 10 Videos
    • 4 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Quiz 1

10 Videos

  • Effective Media Marketing
  • Your Content Marketing Strategy
  • Newsjacking to impact your high value markets
  • Eventjacking - a "must" engagement strategy for start-ups
  • Developing a 52 week Engagement Marketing Calendar - 2020 Calendar in Resources & Ignore Canvas References
  • Canva - Free Graphics for ALL your Social Media Sites
  • TubeBuddy - FREE YouTube Analytics System
  • Cool Infographics
  • Infographics for Businesses
  • Using an Engagement Strategy

4 Readings

  • Infographic Examples
  • More Infographic Examples
  • Even More Infographic Examples
  • Social Marketing Toolkit Pt. 1 - Effective Communication with Data Visualization and Design

What does it mean to EMBRACE your high-value markets?

    • 6 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Quiz 2

6 Videos

  • Embrace Your High-Value Markets
  • Nurture Marketing Strategy
  • Nurture Marketing Strategy Examples
  • Importance of a Landing Page
  • Real-Time Marketing
  • Nurture Marketing Programs

Peer Review Assignment

    • 3 Videos
    • 2 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Creating Your First Blog Article

3 Videos

  • Develop a Filter and Focus Blog
  • Create a Blog Article
  • Assignment Step by Step

2 Readings

  • Assignment Overview: Creating Your First Blog Article
  • Trouble Getting Your Assignment Peer Reviewed? Here is Help

What makes a great blog?

    • 2 Videos
    • 4 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Quiz 3

2 Videos

  • 5 Tips for Effective Blog Posts
  • Developing an Effective Blog

4 Readings

  • Social Marketing Toolkit Pt. 2 - Blog the Right Way
  • Social Marketing Toolkit Pt. 3 - A/B Split Testing
  • Download the Lecture Video Slides
  • What Comes Next?

Auto Summary

Engagement & Nurture Marketing Strategies, offered by Coursera, focuses on advanced social marketing tactics within Sales & Marketing. Renowned experts like Randy Krum and Stanford Smith guide learners through real-world examples, metrics, and the importance of infographics and landing pages. The 540-minute course offers Starter, Professional, and Paid subscription options, making it ideal for foundational level marketers aiming to enhance their strategy and reach their target audience effectively.

Randy Hlavac
Instructor

Randy Hlavac