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Foundations of Marketing Practice for Non-Majors
  • Level Foundation
  • Duration 6 hours
  • Course by University of North Texas
  • Offered by

About

This course is an introductory survey of marketing terminology, concepts and practices from an applied perspective. Emphasis is on the activities performed by marketing managers to address real world marketing problems. Primary emphasis is on the identification of marketing opportunities and the planning and execution of marketing mix activities required to target these opportunities. By the end of this course, you will be able to: - Describe the scope of marketing and its role within in the firm and society. - Articulate the scope of tasks, responsibilities and challenges that marketing managers face in the complex and competitive global business environments that currently prevail. - Identify basic marketing terminology and concepts. - Examine the marketing function as a basic and indispensable driver of all business success. To succeed in this course, please be sure to read the entire module and watch the included videos. You will also need to rely on your critical thinking skills and should create a plan for completing the course.

Modules

Orientation

    • 1 Videos
    • 3 Readings
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1 Videos

  • Course Introduction

3 Readings

  • Copyright Notice for MOOCs
  • Syllabus
  • My Day in the Life at UNT

Lesson 1: Marketing Fundamentals

    • 2 Videos
    • 3 Readings
    • 2 Assignment
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2 Assignment

  • Lesson 1 Practice Quiz
  • Lesson 1

2 Videos

  • Marketing Fundamentals Introduction
  • Lesson 1 Marketing Fundamentals

3 Readings

  • Marketing Concept, Goals & Mix
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Lesson 2: Strategic & Marketing Planning

    • 2 Videos
    • 1 Readings
    • 2 Assignment
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2 Assignment

  • Lesson 2 Practice Quiz
  • Lesson 2

2 Videos

  • Strategy & Planning Introduction
  • Lesson 2 Strategic & Marketing Planning

1 Readings

  • Strategic Planning Process

Lesson 3: Market Research & The Marketing Environment

    • 2 Videos
    • 1 Readings
    • 2 Assignment
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2 Assignment

  • Lesson 3 Practice Quiz
  • Lesson 3

2 Videos

  • Market Research & The Environment Introduction
  • Lesson 3 Market Research & Environmental Scanning

1 Readings

  • Environmental Scanning & Marketing Research

Lesson 4: Consumer Behavior and Segmentation, Targeting, Positioning

    • 2 Videos
    • 1 Readings
    • 2 Assignment
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2 Assignment

  • Lesson 4 Practice Quiz
  • Lesson 4

2 Videos

  • Consumer Behavior & STP Introduction
  • Lesson 4 Consumer Behavior & STP

1 Readings

  • Consumer Behavior & STP Process

Auto Summary

"Foundations of Marketing Practice for Non-Majors" is a foundational course in Sales & Marketing offered by Coursera. It introduces key marketing terminology, concepts, and practices from a practical standpoint, focusing on identifying opportunities and planning marketing strategies. Taught by an expert instructor, this 360-minute course is ideal for beginners and is available through Starter and Professional subscriptions. Perfect for those looking to understand marketing's role in business success.

Dexter Purnell
Instructor

Dexter Purnell