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Fundamentals of Social Media Advertising
  • Level Foundation
  • Duration 21 hours
  • Course by Meta
  • Offered by

About

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You'll also create your first social media ad. By the end of this course you will be able to: - Determine why and when to invest in paid advertising on social media - Understand the anatomy of a social media ad and how they differ from organic posts - Evaluate on which platforms to run social media ad campaigns and what makes an ad effective - Craft compelling and effective visuals and copy for social media ads - Learn how to collaborate effectively with others through creative briefs - Build foundational understanding for data, data-based advertising and privacy protection - Build an ad directly from your Facebook Business Page and your Instagram Business Account - Use Instagram Stories Ads effectively to connect with customers - Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program.

Modules

Introduction to the Program

    • 4 Videos
    • 6 Readings
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4 Videos

  • Introduction to the Meta Social Media Marketing Professional Certificate
  • Fundamentals of Social Media Advertising Overview
  • Introduction to Daniel Kob
  • Careers in Digital Marketing

6 Readings

  • Fundamentals of Social Media Advertising Course Syllabus
  • Join the Meta Social Media Marketing Community!
  • How to Be Successful in This Course
  • Professional Certificate Job Search Resources Overview
  • User Interface Note: Professional Certificate Content
  • Community Guidelines

Why, When and Where to Advertise

    • 5 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Why, When and Where to Advertise Practice Quiz

5 Videos

  • Introduction to Social Media Advertising Overview
  • Why and When to Pay for Ads
  • Organic Posts vs. Paid Ads
  • Organic Posts vs. Paid Ads on Facebook and Instagram
  • Ad Formats on Popular Social Media Platforms

1 Readings

  • Overview of Ad Formats on Different Social Media Platforms

Components of Social Media Ads

    • 4 Videos
    • 1 Assignment
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1 Assignment

  • Introduction to Social Media Advertising Quiz

4 Videos

  • The Five Components of a Social Media Ad
  • Anatomy of a Facebook and Instagram Ad
  • Evaluating the Effectiveness of an Ad
  • Introduction to Social Media Advertising Conclusion

Designing and Writing Effective Ads

    • 4 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Designing and Writing Effective Ads Practice Quiz

4 Videos

  • Creating Effective Ads on Social Media Overview
  • How Your Business Goals Determine Your KPIs
  • Tips for Sourcing and Creating Ad Visuals
  • Writing Effective Copy for Your Ad

2 Readings

  • Tools for Creating Effective Visuals
  • Tools to Employ for Effective Copy

Collaborating with Others Effectively

    • 3 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Creating Effective Ads on Social Media Quiz

3 Videos

  • Collaborating with Internal and External Teams
  • Working with Creative Briefs
  • Creating Effective Ads on Social Media Conclusion

1 Readings

  • Creative Brief Worksheet

The Role of Data in Social Media Advertising

    • 5 Videos
    • 1 Assignment
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1 Assignment

  • The Role of Data in Social Media Advertising Practice Quiz

5 Videos

  • Data, Privacy and Policies on Social Media Introduction
  • Data-Based Advertising
  • How Data is Collected Online
  • Different Data Formats
  • Who Collects and Stores Data?

Data Protection and Regulation

    • 5 Videos
    • 1 Assignment
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1 Assignment

  • Data, Privacy and Policies on Social Media Quiz

5 Videos

  • Intro to Data Protection Policies
  • Government Regulations: GDPR, CCPA & COPPA
  • Industry Self-Regulation
  • Company Data Policies
  • Data, Privacy and Policies on Social Media Conclusion

First Steps to Advertising on Facebook

    • 4 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • First Steps of Advertising on Facebook Practice Quiz

4 Videos

  • Getting Started with Advertising on Facebook and Instagram Overview
  • Case Study: Charleston Gourmet Burger Company
  • Build an Ad from Your Facebook Business Page
  • Choose the Ad Objective for Your Business Goal

1 Readings

  • Types of Facebook Ads You Can Create Directly from Your Page

First Steps to Advertising on Instagram

    • 5 Videos
    • 1 Assignment
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1 Assignment

  • Getting Started with Advertising on Facebook and Instagram Quiz

5 Videos

  • Case Study: Blooms France
  • Build an Ad from Your Instagram Business Account
  • Instagram Stories Ads
  • Creative Tips for Ads in Stories
  • Getting Started with Advertising on Facebook and Instagram Conclusion

Finalize Your Creative Brief

    • 1 Videos
    • 1 PeerReview
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1 Peer Review

  • Create a Creative Brief for Your Social Media Ad

1 Videos

  • Project Overview: Create a Creative Brief for Your Social Media Ad

Career Information and Congratulations

    • 2 Videos
    • 2 Readings
    • 1 Discussion
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1 Discussions

  • Share Your Thoughts!

2 Videos

  • Congratulations!
  • What's Next?

2 Readings

  • How to Write an Effective Resume
  • What's Next?

Auto Summary

Discover the "Fundamentals of Social Media Advertising" in this foundational course designed for aspiring marketers. Led by Coursera, it dives deep into paid advertising on platforms like Facebook and Instagram. You’ll learn to develop effective ads, collaborate with design teams, and navigate privacy policies. The course includes hands-on projects to create ad campaigns and creative briefs. Ideal for beginners with basic internet skills and a social media presence, it spans 1260 minutes and is available with a Starter subscription. No prior marketing experience required.

Daniel Kob
Instructor

Daniel Kob