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The Good, Bad, and Ugly of Marketing - Jagdish Sheth
  • Level Foundation
  • Duration 4 hours
  • Course by Kennesaw State University
  • Offered by

About

This course focuses on how to make marketing both more efficient and effective. It advocates that the role of marketing is to create a win-win situation for both customers and marketers. Good marketing also requires taking a purpose-driven approach. Marketing also needs to broaden to more stakeholders aside from the customer. Therefore, it requires internal marketing, supplier marketing, community marketing, and investor marketing. This course also demonstrates that stakeholder marketing generates better financial performance for the marketer.

Modules

Course Information

    • 1 Videos
    • 4 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Meet and Greet

1 Videos

  • Course Intro

4 Readings

  • About This Course
  • About the Assignments
  • Discussion Forum Guidelines
  • About Peer Reviews

The Good Marketing: How to Achieve It

    • 9 Videos
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 1 Summative Quiz

1 Discussions

  • General Course Discussion

9 Videos

  • The Good Marketing: How to Achieve It - 01
  • The Good Marketing: How to Achieve It - 02
  • The Good Marketing: How to Achieve It - 03
  • The Good Marketing: How to Achieve It - 04
  • The Good Marketing: How to Achieve It - 05
  • The Good Marketing: How to Achieve It - 06
  • The Good Marketing: How to Achieve It - 07
  • The Good Marketing: How to Achieve It - 08
  • The Good Marketing: How to Achieve It - 09

Does Stakeholder Marketing Pay Off?

    • 11 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 2 Summative Quiz

11 Videos

  • Does Stakeholder Marketing Pay Off? - 01
  • Does Stakeholder Marketing Pay Off? - 02
  • Does Stakeholder Marketing Pay Off? - 03
  • Does Stakeholder Marketing Pay Off? - 04
  • Does Stakeholder Marketing Pay Off? - 05
  • Does Stakeholder Marketing Pay Off? - 06
  • Does Stakeholder Marketing Pay Off? - 07
  • Does Stakeholder Marketing Pay Off? - 08
  • Does Stakeholder Marketing Pay Off? - 09
  • Does Stakeholder Marketing Pay Off? - 10
  • Does Stakeholder Marketing Pay Off? - 11

Final Project (Peer Reviewed)

    • 1 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Submit Your Project Here

1 Readings

  • About Peer Reviews

Auto Summary

Enhance your marketing skills with "The Good, Bad, and Ugly of Marketing" by Jagdish Sheth. This foundational course in Sales & Marketing offers a comprehensive approach to making marketing more efficient and purpose-driven. You'll learn to create win-win situations for customers and marketers while broadening your focus to include internal, supplier, community, and investor marketing. With a duration of 240 minutes, the course is available through Coursera with Starter and Professional subscription options, ideal for those looking to improve financial performance through stakeholder marketing.

Jagdish Sheth
Instructor

Jagdish Sheth