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How Technology Will Shape Marketing with Jagdish Sheth
  • Level Foundation
  • Duration 7 hours
  • Course by Kennesaw State University
  • Offered by

About

This course explains how digital technology is transforming marketing. It focuses on how technology will enable salespeople from selling products to becoming trusted advisors for customers, especially in financial and health services. Technology will also impact all 4 P’s of Marketing from product, promotion, price, and distribution, especially with the rise of e-commerce. For example, pricing will become more dynamic in a real-time basis based on demand and supply, and we will switch to digital advertising from print and television advertising.

Modules

Course Information

    • 1 Videos
    • 4 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Meet and Greet

1 Videos

  • Course Intro

4 Readings

  • About the Assignments
  • Discussion Forum Guidelines
  • About Peer Reviews
  • Get help and meet other learners in this course. Join your discussion forums!

Impact of Digital Marketing on Four P’s of Marketing

    • 9 Videos
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • Module 1 Practice Quiz
  • Module 1 Summative Quiz

1 Discussions

  • General Course Discussion

9 Videos

  • Impact of Digital Marketing on Four P’s of Marketing - 01
  • Impact of Digital Marketing on Four P’s of Marketing - 02
  • Impact of Digital Marketing on Four P’s of Marketing - 03
  • Impact of Digital Marketing on Four P’s of Marketing - 04
  • Impact of Digital Marketing on Four P’s of Marketing - 05
  • Impact of Digital Marketing on Four P’s of Marketing - 06
  • Impact of Digital Marketing on Four P’s of Marketing - 07
  • Impact of Digital Marketing on Four P’s of Marketing - 08
  • Impact of Digital Marketing on Four P’s of Marketing - 09

Selling Beyond the Sales Force (part 1)

    • 10 Videos
    • 2 Assignment
Show info about module content

2 Assignment

  • Module 2A Practice Quiz
  • Module 2A Summative Quiz

10 Videos

  • Selling Beyond the Sales Force - 01
  • Selling Beyond the Sales Force - 02
  • Selling Beyond the Sales Force - 03
  • Selling Beyond the Sales Force - 04
  • Selling Beyond the Sales Force - 05
  • Selling Beyond the Sales Force - 06
  • Selling Beyond the Sales Force - 07
  • Selling Beyond the Sales Force - 08
  • Selling Beyond the Sales Force - 09
  • Selling Beyond the Sales Force - 10

Selling Beyond the Sales Force (part 2)

    • 10 Videos
    • 2 Assignment
Show info about module content

2 Assignment

  • Module 2B Practice Quiz
  • Module 2B Summative Quiz

10 Videos

  • Selling Beyond the Sales Force - 11
  • Selling Beyond the Sales Force - 12
  • Selling Beyond the Sales Force - 13
  • Selling Beyond the Sales Force - 14
  • Selling Beyond the Sales Force - 15
  • Selling Beyond the Sales Force - 16
  • Selling Beyond the Sales Force - 17
  • Selling Beyond the Sales Force - 18
  • Selling Beyond the Sales Force - 19
  • Selling Beyond the Sales Force - 20

The Future of Sales Promotion

    • 12 Videos
    • 2 Assignment
Show info about module content

2 Assignment

  • Module 3 Practice Quiz
  • Module 3 Summative Quiz

12 Videos

  • The Future of Sales Promotion - 01
  • The Future of Sales Promotion - 02
  • The Future of Sales Promotion - 03
  • The Future of Sales Promotion - 04
  • The Future of Sales Promotion - 05
  • The Future of Sales Promotion - 06
  • The Future of Sales Promotion - 07
  • The Future of Sales Promotion - 08
  • The Future of Sales Promotion - 09
  • The Future of Sales Promotion - 10
  • The Future of Sales Promotion - 11
  • The Future of Sales Promotion - 12

Final Project (Peer Reviewed)

    • 1 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Submit Your Project Here

1 Readings

  • About Peer Reviews

Auto Summary

Discover how digital technology is revolutionizing marketing in this foundational course by Jagdish Sheth. Delve into the transformation of sales roles, dynamic pricing, and the shift to digital advertising. Perfect for those in financial and health services, this 420-minute course is available on Coursera with Starter and Professional subscription options. Ideal for anyone keen on understanding the future of marketing.

Jagdish Sheth
Instructor

Jagdish Sheth