Buy Now AED 274.99 + VAT
Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- Duration 8 hours
- Course by Northwestern University
-
Offered by
About
In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)Modules
Why is listening critical to your social programs?
-
7
Videos
-
4
Readings
-
1
Assignment
1
Assignment
- Quiz 1
7
Videos
- Moore's Law and the 3 Accelerations that changed business forever
- Thomas Friedman on the 3 Accelerations [book link in resources]
- Using Social Data
- Social Data Flows from a Single Source
- Data Extraction from Social Documents
- Accuracy of Text Analysis
- Data Extraction from Photos and Videos
4
Readings
- Welcome to MOOC 2!
- Meet Your Instructors
- Grading and Logistics
- Course Bookstore
Signing Up for the Sprinklr LITE System
-
1
Videos
-
1
Readings
1
Videos
- Using the Sprinklr LITE System
1
Readings
- Signing Up for the Sprinklr LITE system
Monitoring systems to help your social programs.
-
10
Videos
-
3
Readings
-
1
Assignment
1
Assignment
- Quiz 2
10
Videos
- Social Media Analytics Overview
- The Anatomy of a Tweet
- Free Influencer Analytics Tools - Followerwonk, Buzzsumo & Instagram Search
- Free Keyword & Pay Per Click Analytics Tools - Socialert.net down for maintenance
- Free Hashtag Analytics Tools - Ritetag, Hashtagify.me & Keyhole.co
- Free Search Analytics Tools - Google Trends, Answer the Public & BoardReader
- Free Content Analytics Tools - Buzzsumo, Mashable, Alltop, Channel Crawler & ListenNotes
- Bonus - IBM Institute for Business Value - Free Resource for Technology Information
- Social Monitoring
- Salesforce Social Studio - formerly Radian6
3
Readings
- The How-to Section
- Change is constant! Please read before doing social analytics
- Why do you need these free social analytics tools?
How to transform raw data and make it useful to you.
-
7
Videos
-
1
Assignment
1
Assignment
- Quiz 3
7
Videos
- Social Analytics
- Transforming Data to Information
- Using Free Ubersuggest to learn about your company, competitors & topics of interest
- If you use the Chrome Browser, Ubersuggest is a great free add on
- Hootsuite Free is a Free Social Scheduler
- Is.gd is a free link tracking tool
- Now that you have identified influencers and hashtags, let's start using them!
Peer Review Assignment
-
1
Videos
-
2
Readings
-
1
PeerReview
1
Peer Review
- Hearing Your Target Market through Social Tools: Finding influencers, topics, and communities to develop your professional brand
1
Videos
- 2.14 Using Social Analytics to grow your professional follower base
2
Readings
- Hearing Your Target Market through Social Tools
- Getting Your Peer Review Assignment Reviewed
See how social insights can lead to ROI-increasing action.
-
6
Videos
-
1
Readings
-
1
Assignment
1
Assignment
- Quiz 4
6
Videos
- How Are Big Insights Being Used Today?
- Engagement Strategies
- Building Social Relationships
- Taco Bell War Room
- Crisis Management
- Social Insights for Content Strategies
1
Readings
- What Comes Next?
Auto Summary
"The Importance of Listening," part of the Social Marketing Specialization, is an engaging course focused on leveraging Big Data from social media interactions. Led by Professor Hlavac and featuring experts from Social Gist, Lexalytics, IBM, and more, this course explores advanced analytics tools to enhance content strategy and crisis management. Available on Coursera, it includes free access to cutting-edge tools like IBM Bluemix and Semantria for a limited time. Ideal for sales and marketing professionals, this foundational 480-hour course offers a subscription option for enriched learning experiences.
Randy Hlavac