Interests of the average Facebook User
After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to better understand and reach your Facebook target audience. The goal of this project is to get to know and understand the interests of the average Facebook user.
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- Level Intermediate
- Duration 1 hour
- Course by Coursera Project Network
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About
After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to better understand and reach your Facebook target audience. The goal of this project is to get to know and understand the interests of the average Facebook user. By achieving this goal, it will be possible to create a promising marketing strategy and to reach your target audience on Facebook. The objective of social media marketing is to find creative ways to attract the attention of users for its products and services, many times on a lean marketing budget. Today, you will first create a Facebook Business Page Account. We will then use Google Slides to create a Persona Slide , which will serve you as a template for future Facebook target group analysis . Later, I will introduce you to Facebook Insights. Facebook Insights is one of the most powerful Facebook marketing analytics tools available. When you dive into your Facebook Insights, you'll receive a wealth of data to help you understand more about your Facebook Page and your target audience.Modules
Your Learning Journey
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Lab
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Assignment
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Assignment
- Assess Your Knowledge
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Labs
- Interests of the average Facebook User
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Readings
- Project Overview
Auto Summary
Enhance your social media strategy with the "Interests of the Average Facebook User" course, focusing on Sales & Marketing. Led by Coursera, this intermediate-level course empowers you to understand and reach your target audience on Facebook. You'll create a Facebook Business Page, develop a Persona Slide using Google Slides, and explore Facebook Insights for valuable analytics. Perfect for those launching a new brand or optimizing an existing one, this one-hour, free guided project is ideal for marketers seeking creative, budget-friendly strategies.
Michelle Flores