International Marketing & Cross Industry Growth
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment.
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- Level Foundation
- Course by Yonsei University
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This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.Auto Summary
Explore the "International Marketing & Cross Industry Growth" course offered by Coursera, tailored for Sales & Marketing professionals. This foundational specialization emphasizes innovative thinking across global markets and industries, summarized as "Cross Country & Cross Industry" Innovation (CCCI). The course delves into marketing concepts and major global industry clusters, including B2B, Healthcare, Hospitality, Sports, and Entertainment. Ideal for those seeking to expand their horizons, it concludes with a capstone project to develop a new product using multi-industry knowledge.
Dae Ryun Chang
Sunmee Choi