Introduction to Google SEO
Unlock the secrets of SEO! Dive into the fascinating world of Search Engine Optimization (SEO) and discover how major search engines like Google rank websites and content. This introductory course is your gateway to mastering the art of SEO, offering a thrilling blend of theory and hands-on practice to boost your visibility on Google. Course Highlights: Demystifying SEO - Uncover the inner workings of Google, the world's most popular search engine. Gain insider knowledge on how search algorithms evaluate and rank content, giving you a competitive edge in the digital landscape.
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- Level Foundation
- Duration 14 hours
- Course by University of California, Davis
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Offered by
About
Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google. You will be introduced to the foundational elements of how the most popular search engine, Google, works, how the SEO landscape is constantly changing and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from Google. We hope this taste of SEO, will entice you to continue through the Specialization!Modules
Getting Started
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1
Videos
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1
Readings
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1
Discussion
1
Discussions
- Learning Goals
1
Videos
- Course Introduction
1
Readings
- A Note from UC Davis
Introduction to Google SEO
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3
Videos
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2
Readings
3
Videos
- Introduction to Google SEO
- SEO as a Career
- SEO in Non-SEO Specific Roles
2
Readings
- SEO Career Advice
- Why a Career in SEO?
Optional Materials - Careers in SEO
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1
Discussion
1
Discussions
- Building a Successful Career in SEO
Evolution of SEO
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3
Videos
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2
Readings
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1
Discussion
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1
Assignment
1
Assignment
- Building Your Expertise as an SEO
1
Discussions
- Building Your Expertise as an SEO (Optional)
3
Videos
- How Search Engines Work
- Search Engine Evolution
- 3 Key Areas of SEO
2
Readings
- Timeline of Google Search
- Evolution of SEO
Review
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1
Assignment
1
Assignment
- Introduction to Google SEO Quiz
Current SEO Best Practices
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3
Videos
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1
Readings
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1
Discussion
1
Discussions
- Your SEO Approach
3
Videos
- 5 Best Practices for SEO
- Algorithm Updates: History, Part 1
- Algorithm Updates: Important Algorithms, Part 2
1
Readings
- Introduction to Search Engine Algorithms
Optional Materials - Current SEO Best Practices
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1
Videos
1
Videos
- SEO Resources (Optional)
Review
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1
Assignment
1
Assignment
- Current SEO Best Practices Quiz
SEO of Today, Tomorrow and Beyond
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10
Videos
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6
Readings
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3
Discussion
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2
Assignment
2
Assignment
- EEAT Site Evaluation
- Search Appearance Audit
3
Discussions
- SEO of Today, Tomorrow, and Beyond
- EEAT Site Evaluation (Optional)
- Search Appearance Audit (Optional)
10
Videos
- SEO of Today, Tomorrow, and Beyond
- Core Web Vitals
- EEAT & YMYL, Part 1
- EEAT & YMYL, Part 2
- Featured Snippets and Rich Snippets
- Rich Results and Structured Data, Part 1
- Rich Results and Structured Data, Part 2
- The Ever-Changing Appearance of Search Results
- AI Overviews (AIO)
- How Does Branding Influence Website Rank?
6
Readings
- Core Web Vitals
- EEAT & YMYL
- Featured Snippets and Rich Results
- BERT
- Strengthening Your Keyword Strategy
- How Branding and SEO Work Together
Review
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1
Discussion
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1
Assignment
1
Assignment
- SEO of Today, Tomorrow and Beyond Quiz
1
Discussions
- Poll Family & Friends
Your Audience and Building Personas
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6
Videos
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1
Readings
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2
Discussion
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2
Assignment
2
Assignment
- Your Audience and Building Personas
- Buyer's Persona
2
Discussions
- Your Audience and Building Personas (Optional)
- Buyer's Persona (Optional)
6
Videos
- Your Audience and Building Personas
- Persona Development
- Marketing to Your Persona
- Understanding User Intent and Its Role in Persona Creation
- Crafting Your Buyer Persona, Part 1
- Crafting Your Buyer Persona, Part 2
1
Readings
- Persona Development
Review
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1
Assignment
1
Assignment
- Your Audience and Building Personas Quiz
Course Wrap-Up
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1
Videos
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1
Discussion
1
Discussions
- Self-Reflection
1
Videos
- Course Summary
Auto Summary
Unlock the secrets of SEO with "Introduction to Google SEO," a foundational course by Coursera in the Sales & Marketing domain. Led by expert instructors, this 840-minute course demystifies Google’s search algorithms and teaches proven strategies to boost your website's visibility. Engage in hands-on exercises and stay ahead with insights into SEO evolution and future trends. Ideal for beginners, the course offers Starter, Professional, and Paid subscription options, setting you on a path to mastering SEO and transforming your digital presence.
Rebekah May