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Make the Sale: Build, Launch, and Manage E-commerce Stores
  • Level Foundation
  • Duration 24 hours
  • Course by Google
  • Offered by

About

Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You'll go through the process of creating a mock e-commerce store. To do this, you'll build a Shopify store, add the necessary information, and create product listings. You'll explore how to reach customers online through e-commerce customer outreach methods like advertisements and campaigns. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be ready to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Understand essential e-commerce strategies and practices - Explain how to conduct market research and product research - Set up a mock e-commerce store using Shopify - Use Google Ads to engage e-commerce customers - Explain how trends and seasonality affect e-commerce businesses - Use best practices to create an engaging customer experience online - Describe the order fulfillment process through checkout, point of sale (POS), shipping, and delivery. - Optimize a checkout flow for customers

Modules

Getting started with the course

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Introduction to Course 6

2 Readings

  • Course 6 overview
  • Helpful resources to get started

Understanding e-commerce and why it matters

    • 4 Videos
    • 1 Quiz
Show info about module content

4 Videos

  • Welcome to module 1
  • What is e-commerce?
  • The benefits of selling online
  • Henry - My career path into e-commerce

1 Quiz

  • Test your knowledge: Why e-commerce?

Terms, tools, and strategies in e-commerce

    • 2 Videos
    • 2 Readings
    • 1 Plugin
Show info about module content

2 Videos

  • Get to know the basics of e-commerce
  • Jaylin - The role of an entry-level e-commerce specialist at a big company and a small business

2 Readings

  • Learn more about the basics of e-commerce
  • Essential e-commerce strategies

Getting started in e-commerce

    • 5 Videos
    • 6 Readings
    • 2 Quiz
Show info about module content

5 Videos

  • Market research
  • Identify your target audience
  • How to do product research
  • Product sourcing
  • Branding in e-commerce

6 Readings

  • Get started with market research
  • Activity Exemplar: Perform a competitive analysis
  • Learn more about identifying your target audience
  • Researching and sourcing products
  • Activity Exemplar: Identify brand values
  • Case study: How Prados Beauty’s brand uplifts the indigenous community

2 Quiz

  • Activity: Perform a competitive analysis
  • Activity: Identify brand values

Review: Introduction to make the sale: build, launch, and manage e-commerce stores

    • 1 Videos
    • 1 Readings
    • 1 Quiz
Show info about module content

1 Videos

  • Wrap-up

1 Readings

  • Glossary terms from module 1

1 Quiz

  • Module 1 challenge

E-commerce stores and how they work

    • 3 Videos
    • 2 Readings
Show info about module content

3 Videos

  • Welcome to module 2
  • Overview of e-commerce stores
  • E-commerce platforms

2 Readings

  • How an e-commerce store works
  • E-commerce platforms and domains

Understanding Shopify

    • 1 Videos
    • 1 Readings
    • 1 Quiz
Show info about module content

1 Videos

  • Introduction to Shopify

1 Readings

  • Learn more about Shopify

1 Quiz

  • Test your knowledge: E-commerce platforms

Use Shopify for your e-commerce business

    • 5 Videos
    • 6 Readings
Show info about module content

5 Videos

  • Introduction to building an e-commerce store
  • Add products to a Shopify store
  • Finish setting up a Shopify store
  • Set up your Google Merchant Center account and link it to Shopify
  • Add Google and other shopping channels in Shopify

6 Readings

  • Review: Set up a mock e-commerce store using Shopify
  • Create a product detail page
  • Review: Begin adding product listings to a Shopify store
  • Review: Finish adding product listings to a Shopify store
  • Learn more about working in Shopify
  • List products on multiple shopping channels

Review: Learn about online stores

    • 1 Videos
    • 1 Readings
    • 1 Quiz
Show info about module content

1 Videos

  • Wrap-up

1 Readings

  • Glossary terms from module 2

1 Quiz

  • Module 2 challenge

Ads in e-commerce

    • 2 Videos
    • 2 Readings
    • 1 Quiz
Show info about module content

2 Videos

  • Welcome to module 3
  • Advertise online

2 Readings

  • Platforms for e-commerce ads
  • Using videos in ads

1 Quiz

  • Test your knowledge: Basics of online ads

Google Shopping campaigns

    • 3 Videos
    • 2 Readings
    • 1 Quiz
Show info about module content

3 Videos

  • Advertise with Google Ads campaigns
  • Understand Smart Campaigns
  • Create a Smart Shopping campaign

2 Readings

  • Prepare a Google Shopping campaign
  • Disapprovals in Google Ads

1 Quiz

  • Test your knowledge: How to place online ads

E-commerce trends and seasonality

    • 3 Videos
    • 4 Readings
    • 3 Quiz
    • 1 Plugin
Show info about module content

3 Videos

  • Explore seasonality in e-commerce
  • Use Google Ads to plan for seasonality
  • Optimize your e-commerce marketing strategies

4 Readings

  • Marketing for special events and holidays
  • Plan for seasonal events
  • Seasonal budgeting and bidding
  • Activity Exemplar: Set seasonal budgets and bids

3 Quiz

  • Test your knowledge: Seasonality in e-commerce
  • Activity: Set seasonal budgets and bids
  • Test your knowledge: How to optimize an e-commerce businesses' sales

Review: Ads and campaigns in e-commerce

    • 1 Videos
    • 1 Readings
    • 1 Quiz
Show info about module content

1 Videos

  • Wrap-up

1 Readings

  • Glossary terms from module 3

1 Quiz

  • Module 3 challenge

Designing your e-commerce store for success

    • 2 Videos
    • 3 Readings
    • 1 Plugin
Show info about module content

2 Videos

  • Welcome to module 4
  • Create an engaging online experience for customers

3 Readings

  • Responsive and mobile-first design for e-commerce stores
  • Tips for increasing customer engagement
  • Case study: How T|W Tote designed their website to engage with customers

Creating a successful path to purchase for your e-commerce store

    • 4 Videos
    • 2 Readings
    • 1 Plugin
    • 1 Assignment
Show info about module content

1 Assignment

  • Activity: Evaluate the checkout process for an e-commerce store

4 Videos

  • Introduction to the checkout process
  • Common reasons for cart abandonment
  • Taylor - Optimize a website to improve sales
  • Get products to customers

2 Readings

  • Tips for reducing cart abandonment
  • Activity Exemplar: Evaluate the checkout process for an e-commerce store

Review: Engage customers with an online store

    • 1 Videos
    • 1 Readings
    • 1 Quiz
Show info about module content

1 Videos

  • Wrap-up

1 Readings

  • Glossary terms from module 4

1 Quiz

  • Module 4 challenge

Course review: Make the sale: build, launch, and manage e-commerce stores

    • 1 Videos
    • 3 Readings
Show info about module content

1 Videos

  • Course wrap-up

3 Readings

  • Reflect and connect with your peers
  • Course 6 glossary
  • Get started on Course 7

Auto Summary

"Make the Sale: Build, Launch, and Manage E-commerce Stores" is an essential course for those eager to dive into the world of digital sales and marketing. This engaging program is the sixth installment in the Google Digital Marketing & E-commerce Certificate, tailored to help students master the intricacies of selling products online. Guided by experienced Google professionals, learners will gain hands-on experience by creating a mock e-commerce store using Shopify. The course covers everything from setting up the store, adding necessary information, and creating compelling product listings to reaching customers through effective e-commerce outreach methods like ads and campaigns. Throughout the course, students will learn key e-commerce strategies, how to conduct market and product research, and the importance of trends and seasonality. Additionally, the course delves into optimizing checkout flows, creating engaging customer experiences, and understanding the order fulfillment process from point of sale to delivery. With a total duration of 1440 minutes, this foundational-level course is available via Coursera's subscription options, including the Starter plan. Perfect for those with no prior experience, this course prepares learners for entry-level roles in digital marketing and e-commerce, making it a valuable investment for aspiring professionals in the sales and marketing domain.

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