Market Research
The Market Research Specialisation focuses on the essentials of research and the research process.
Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- Course by Queen Mary University of London
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Offered by
About
"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders.Auto Summary
This Market Research course, offered by Coursera, is perfect for beginners in Sales & Marketing. It focuses on helping learners find and communicate the story in data, covering comprehensive marketing research techniques. You'll learn to initiate projects, conduct multi-mode research, analyze data, manage suppliers, and deliver insights. Key skills include creating research proposals, conducting desk research, designing focus groups, implementing surveys, and data visualization. With a foundation-level approach, it's designed to equip you with essential market research capabilities. Subscription options are available for a flexible learning experience.
Athanasia Lampraki
Evangelia Katsikea