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Marketing Analytics Capstone Project
  • Level Foundation
  • Duration 11 hours
  • Course by Emory University
  • Offered by

About

This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem. It is highly recommended that you complete all courses within the Foundations of Marketing Analytics specialization before starting the capstone course.

Modules

Capstone Overview

    • 2 Readings
    • 1 Discussion
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1 Discussions

  • Pre-exercise Discussion

2 Readings

  • Capstone Overview
  • Pre-Readings

Capstone Project - Part 1

    • 1 Readings
    • 1 Discussion
    • 1 PeerReview
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1 Peer Review

  • "On-time" Loan Status versus "Risky" Loan Status

1 Discussions

  • Classifying Individuals

1 Readings

  • Activity & Explanation of Review Content

Review Items

    • 9 Videos
    • 1 Readings
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9 Videos

  • Meaningful Marketing Insights - Course Objectives & Example 1: Political Advertising
  • Meaningful Marketing Insights - Course Goals & Example 2: Performing Arts Centers
  • Meaningful Marketing Insights - Organizing Data
  • Meaningful Marketing Insights - The Motion Picture Industry
  • Meaningful Markting Insights - Excel Analysis of Motion Picture Industry Data
  • Meaningful Marketing Insights - Displaying Conditional Distributions
  • Meaningful Marketing Insights - Analyzing Qualitative Variables
  • Meaningful Marketing Insights - Steps in Constructing Histograms
  • Meaningful Marketing Insights - Common Descriptive Statistics for Quantitative Data

1 Readings

  • Meaningful Marketing Insights - Parts 2 - 3

Capstone Project - Part 2

    • 2 Readings
    • 2 Discussion
    • 1 Assignment
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1 Assignment

  • Logistic Regression Practice

2 Discussions

  • Recoding the Variables
  • Analysis Review

2 Readings

  • Data Preparation Instructions
  • Populating the Template

Review Items

    • 1 Readings
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1 Readings

  • Review Forecasting Models for Marketing Decisions, Parts 1 - 3

Capstone Project - Part 3

    • 1 Readings
    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • Model Validation

1 Peer Review

  • Logistic Regression

1 Readings

  • Model Validation

Capstone Project - Part 4

    • 2 Readings
    • 2 Discussion
    • 1 PeerReview
    • 2 Assignment
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2 Assignment

  • Predictors
  • Logistic Regression

1 Peer Review

  • Evaluating Combinations of Predictor Variables

2 Discussions

  • Predictors (Challenges and Questions)
  • ROC Curve

2 Readings

  • Incorporating Additional Predictors
  • An Alternative Means of Evaluating Performance

Congratulations

    • 1 Videos
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1 Videos

  • Congratulations

Auto Summary

Engage in the Marketing Analytics Capstone Project by Coursera to solidify your skills in Sales & Marketing. Apply foundational knowledge through exploratory data analysis, pairwise relationship examination, and predictive model development. This comprehensive 660-minute course is ideal for those who have completed the Foundations of Marketing Analytics specialization. Available on a Starter subscription, this foundational-level project is perfect for aspiring marketing analysts.

David Schweidel
Instructor

David Schweidel