Marketing Analytics with Meta
This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysis to evaluate the results.
Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- Duration 13 hours
- Course by Meta
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Offered by
About
This course explores Meta Marketing Analytics Tools. You’ll learn how the advertising platform works and you’ll learn to create ads using Meta Ads Manager. Then, you’ll learn how Meta reports results and how you can customize the reports to match your business goals. You’ll also learn how you can use Meta experiments to evaluate the effectiveness of your advertising campaign. You’ll learn to optimize ads with A/B testing and you will explore how you can integrate data from Meta campaigns in marketing mix modeling. In this course, you’ll also find a summary of Meta’s recommended approach to data analysis. By the end of this course you will be able to: • Describe how an ad is created and delivered in Meta Ads Manager • Evaluate campaign results • Conduct an A/B Test • Evaluate advertising effectiveness with Conversion Lift Tests • Evaluate advertising effectiveness with Brand Lift tests • Choose the best approach to evaluating advertising effectiveness given a scenario • Explain how and when to apply Marketing Mix Modeling • Choose the best approach to optimizing your marketing mix given a scenario • Implement a full analysis process from the formulation of a hypothesis to recommending measurement solutions, performing an analysis, generating insights and presenting results and recommendations This course is for people who want to learn how to use Meta Ads Manager to conduct advertising effectiveness tests and evaluate their campaign results. Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate. Ideally, learners have already completed course 1 (Marketing Analytics Foundation), course 2 (Introduction to Data Analytics), course 3 (Statistics for Marketing), and course 4 (Data Analytics Methods for Marketing) in this program.Modules
Introduction to the Meta Marketing Analytics Certificate Program
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4
Videos
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4
Readings
4
Videos
- Introduction to the Program
- Introduction to Marketing Analytics with Meta
- Introduction to Anke Audenaert
- Careers in Marketing and Marketing Analytics
4
Readings
- Marketing Analytics with Facebook Course Syllabus
- Join the Meta Marketing Analytics Community!
- How to be Successful in this Program
- Community Guidelines
Facebook Ads Manager Fundamentals
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3
Videos
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1
Readings
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1
Assignment
1
Assignment
- Practice Quiz: Introduction to Ads Manager
3
Videos
- Introduction: Fundamentals of Facebook Ads Manager
- The Facebook Ad Auction
- Campaign Structure
1
Readings
- Glossary of Terms
Planning and Scheduling Campaigns
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7
Videos
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1
Readings
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1
Assignment
1
Assignment
- Practice Quiz: Planning and Scheduling Ads with Facebook Ads Manager
7
Videos
- Introduction: Planning and Scheduling Ads with Facebook Ads Manager
- Selecting a Campaign Objective
- Determining a Campaign Budget
- Setting a Campaign Budget in Ads Manager
- Campaign Bid Strategies
- Selecting Your Audience
- Selecting Placement, Optimization and Delivery
1
Readings
- Campaign Bid Strategy Guide
Creating an Ad in Ads Manager
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3
Videos
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1
Readings
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1
Plugin
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2
Assignment
2
Assignment
- Practice Quiz: Creating an Ad in Ads Manager
- Graded Quiz: Fundamentals of Facebook Ads Manager
3
Videos
- Introduction: Creating an Ad in Ads Manager
- Create Your Ad
- Weekly Review: Fundamentals of Facebook Ads Manager
1
Readings
- Adhering to Policies in Ads Manager
Evaluating Campaign Results with Ads Manager
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3
Videos
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1
Readings
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1
Assignment
1
Assignment
- Practice Quiz: Evaluating Campaign Results with Ads Manager
3
Videos
- Introduction: Analyzing Campaign Results
- Ads Manager Reporting Overview
- Customizing Your Ads Manager Reports
1
Readings
- Navigating Ads Manager Reports
Evaluating Results Against Your Goal
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5
Videos
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1
Readings
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2
Assignment
2
Assignment
- Practice Quiz: Evaluating Results Against Your Goal
- Graded Quiz: Analyzing Campaign Results
5
Videos
- Introduction: Evaluating Results Against Your Goal
- How the Campaign Objective Determines the Key Metrics
- The Attribution Setting
- Analyze Your Campaign Results
- Weekly Review: Analyzing Campaign Results
1
Readings
- The Facebook pixel
Evaluating Ad Effectiveness with Conversion Lift Tests
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5
Videos
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1
Readings
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1
Assignment
1
Assignment
- Practice Quiz: Conversion Lift Tests
5
Videos
- Introduction: Running Facebook Experiments
- Conversion Lift Tests
- Conversion Lift Tests on Facebook
- Evaluating the Results of a Conversion Lift Test
- Randomization and Intention to Treat
1
Readings
- The Facebook Conversion API
Evaluating Ad Effectiveness with Brand Lift Tests
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4
Videos
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1
Readings
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2
Assignment
2
Assignment
- Practice Quiz: Brand Lift Tests
- Graded Quiz: Running Facebook Experiments
4
Videos
- Introduction: Brand Lift Tests
- Brand Lift Tests on Facebook
- Evaluating the Results of a Brand Lift Test
- Weekly Review: Running Facebook Experiments
1
Readings
- Conversion and Brand Lift Best Practices
Optimizing Ads with A/B Tests
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5
Videos
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2
Readings
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1
Assignment
1
Assignment
- Practice Quiz: Optimizing Ads with A/B Tests
5
Videos
- Introduction: A/B Tests
- What Are A/B tests and What Are They Used For?
- Setting up an A/B Test with Facebook
- Evaluating the Results of an A/B Test
- Features of A/B Testing on Facebook
2
Readings
- Testing Multiple Variables in an A/B Test
- Choosing the Right Experiment for Your Goal
Marketing Mix Modeling
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5
Videos
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2
Readings
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2
Assignment
2
Assignment
- Practice Quiz: Marketing Mix Modeling
- Graded Quiz: Optimizing Your Marketing Mix
5
Videos
- Introduction: Marketing Mix Modeling
- Marketing Mix Modeling Overview
- Facebook and Marketing Mix Modeling
- New Developments in Marketing Mix Modeling
- Weekly Review: Optimizing Your Marketing Mix
2
Readings
- Measuring Facebook Accurately in Marketing Mix Models
- Global Innovations in Marketing Mix Modeling
Assess Your Data and Hypothesize
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5
Videos
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1
Readings
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1
Assignment
1
Assignment
- Practice Quiz: Assess Your Data and Hypothesize
5
Videos
- Introduction: Marketing Analytics in Action
- Assess your Goals and KPIs
- Assess Your Data
- Formulate a Hypothesis
- Determine a Measurement Approach
1
Readings
- The Facebook Marketing Science Study Guide
Recommend Measurement Solutions and Perform an Analysis
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2
Videos
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1
Readings
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1
Assignment
1
Assignment
- Practice Quiz: Recommend Measurement Solutions and Perform an Analysis
2
Videos
- Recommend a Test Method
- Perform an Analysis
1
Readings
- Descriptive and Validation Metrics
Generate Insights and Provide Data-Driven Recommendations
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4
Videos
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1
Readings
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1
Discussion
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1
Assignment
1
Assignment
- Graded Quiz: Marketing Analytics in Action
1
Discussions
- Share Your Thoughts!
4
Videos
- Generate Insights
- Make Data-Driven Recommendations
- Present Results
- Communicating in a Presentation
1
Readings
- Template for a Presentation
Auto Summary
Discover the power of Meta Marketing Analytics in this comprehensive course designed for those eager to master Meta Ads Manager. Led by Coursera, this foundational course delves into ad creation, A/B testing, and campaign optimization. Over 780 minutes, you'll explore Meta's tools, conduct effectiveness tests, and integrate data for impactful marketing strategies. Ideal for beginners with basic internet skills, the course is perfect for enhancing your marketing analytics expertise. Get started with a subscription and transform your advertising approach today!
Anke Audenaert